iOS Google sign-in not working [fixed]

April 14th [fixed,updated]

The fixed app is now ready. You can update it directly in the App Store [33.0.4]

April 6th [submitted for review]

We’ve fixed the issue and submitted the app for review. It should be available for update within 7-10 days.

March 29th [Issue reported]

We’re receiving emails from users who have had trouble logging into their feedly accounts on iOS using Google Authentication.

We are working on upgrading our Google Sign-in so that it is compatible with iOS 9.3. The fix will be submitted to Apple for review shortly and should be available within 7-10 days.

To make sure that you are not locked out of your account during that time, here is a simple work around: Add a second feedly Login to your account and use that login on your iOS device. Here are the instructions to do so:

  1. On your PC or Mac, sign in to your feedly via your browser and login with the Google authentication.
  2. Head over to https://feedly.com/i/logins and press “Add login.”
  3. A new window will appear. Click on “Add a feedly login.”
  4. Enter an email and password you’d like to use and press “Add login.”
  5. You’ll receive confirmation email to the email address you’ve chosen in step 4, click on “Verify your email.”
  6. Restart the feedly app on iOS, login with the feedly login. You are now able to connect to your feedly account on iOS.

We will update this blog post as soon as we have more information. Please accept our apologies and sorry for the inconvenience.

Posted by Petr

iOS Google sign-in not working [fixed]

April 14th [fixed,updated]

The fixed app is now ready. You can update it directly in the App Store [33.0.4]

April 6th [submitted for review]

We’ve fixed the issue and submitted the app for review. It should be available for update within 7-10 days.

March 29th [Issue reported]

We’re receiving emails from users who have had trouble logging into their feedly accounts on iOS using Google Authentication.

We are working on upgrading our Google Sign-in so that it is compatible with iOS 9.3. The fix will be submitted to Apple for review shortly and should be available within 7-10 days.

To make sure that you are not locked out of your account during that time, here is a simple work around: Add a second feedly Login to your account and use that login on your iOS device. Here are the instructions to do so:

  1. On your PC or Mac, sign in to your feedly via your browser and login with the Google authentication.
  2. Head over to https://feedly.com/i/logins and press “Add login.”
  3. A new window will appear. Click on “Add a feedly login.”
  4. Enter an email and password you’d like to use and press “Add login.”
  5. You’ll receive confirmation email to the email address you’ve chosen in step 4, click on “Verify your email.”
  6. Restart the feedly app on iOS, login with the feedly login. You are now able to connect to your feedly account on iOS.

We will update this blog post as soon as we have more information. Please accept our apologies and sorry for the inconvenience.

Posted by Petr

How feedly Changed My Career as an Art Curator

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

As a digital art curator at 23VIVI.com, I follow upwards of 30 big-time art magazines to stay up to date on art creation and news. After implementing feedly into my daily routine, I can now consume double the amount of content in less time.

Get our State of Content Marketing report

Pre-feedly, I was literally using an Excel spreadsheet to keep track of all the magazines that I was visiting weekly. I would record what site I was visiting, the day I last checked it, and the title of the last article, so I could pick up where I left off. Sound like a hassle? IT WAS!!!

Screen Shot 2016-03-28 at 5.38.34 PM

After being introduced to feedly, I honestly lost 10 pounds of stress. It was by far the easiest, most effective tool I use to augment my career. Not only do I follow those same magazines that I was already subscribing to, but I was exposed to countless other publications that feedly offers in my space… and now they are all in one place. Along with that, I did away with the email subscriptions, which were immensely cluttering my workflow. Not to mention, I don’t risk ever missing a single article or post, which is imperative to my profession.

The typical curator goes to school to study Art History and might apprentice under a known curator until they have the skills to put on their own exhibitions.

We are in a new era of digital art, though, that doesn’t require all the technical training. One has an Art History degree at their fingertips at most libraries. Many big-name curators can be followed on social media, where you can get a feel for their curation efforts.

So, it ultimately comes down to getting your hands on lots of content, so that you can begin noticing trends, formulating hypotheses, and putting together thought-provoking collections.

On my path to becoming a “curatorial expert,” I’m relying on feedly to feed my content needs—much like Indiana Jones relied on his whip—haha! To avoid limiting my hunger for creative ideas, I use feedly’s Collection feature to break up my content and feed into various categories: Photography, Physical Design, Graphic Design, Art News, Pop-Culture, and Visual Art. This allows me to not only keep things organized but also easily pull influences from various art mediums.

Screen Shot 2016-03-28 at 1.23.41 AM

Because I swim through so much content on a daily basis, it is very easy to get lost in the immensity. To augment this problem I use the tag and “save for later” features to create collections of art that work well together. I can easily communicate with my team what my thoughts are on our newest curated collection and show what influences me.

With feedly, anyone with an aptitude for creativity, noticing patterns, and expressing their thoughts through creation can become a digital art curator.

Contributed by Ryan Cowdrey, Director of Curation at 23VIVI.com

Get our State of Content Marketing report

How feedly Changed My Career as an Art Curator

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

As a digital art curator at 23VIVI.com, I follow upwards of 30 big-time art magazines to stay up to date on art creation and news. After implementing feedly into my daily routine, I can now consume double the amount of content in less time.

Get our State of Content Marketing report

Pre-feedly, I was literally using an Excel spreadsheet to keep track of all the magazines that I was visiting weekly. I would record what site I was visiting, the day I last checked it, and the title of the last article, so I could pick up where I left off. Sound like a hassle? IT WAS!!!

Screen Shot 2016-03-28 at 5.38.34 PM

After being introduced to feedly, I honestly lost 10 pounds of stress. It was by far the easiest, most effective tool I use to augment my career. Not only do I follow those same magazines that I was already subscribing to, but I was exposed to countless other publications that feedly offers in my space… and now they are all in one place. Along with that, I did away with the email subscriptions, which were immensely cluttering my workflow. Not to mention, I don’t risk ever missing a single article or post, which is imperative to my profession.

The typical curator goes to school to study Art History and might apprentice under a known curator until they have the skills to put on their own exhibitions.

We are in a new era of digital art, though, that doesn’t require all the technical training. One has an Art History degree at their fingertips at most libraries. Many big-name curators can be followed on social media, where you can get a feel for their curation efforts.

So, it ultimately comes down to getting your hands on lots of content, so that you can begin noticing trends, formulating hypotheses, and putting together thought-provoking collections.

On my path to becoming a “curatorial expert,” I’m relying on feedly to feed my content needs—much like Indiana Jones relied on his whip—haha! To avoid limiting my hunger for creative ideas, I use feedly’s Collection feature to break up my content and feed into various categories: Photography, Physical Design, Graphic Design, Art News, Pop-Culture, and Visual Art. This allows me to not only keep things organized but also easily pull influences from various art mediums.

Screen Shot 2016-03-28 at 1.23.41 AM

Because I swim through so much content on a daily basis, it is very easy to get lost in the immensity. To augment this problem I use the tag and “save for later” features to create collections of art that work well together. I can easily communicate with my team what my thoughts are on our newest curated collection and show what influences me.

With feedly, anyone with an aptitude for creativity, noticing patterns, and expressing their thoughts through creation can become a digital art curator.

Contributed by Ryan Cowdrey, Director of Curation at 23VIVI.com

Get our State of Content Marketing report

Storyful’s Art and Science of Real-Time Discovery

Storyful has become a leading expert Real-time Discovery—that is, the lightning-fast-paced work of monitoring and verifying the real-time web. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl.

“We discover and verify the content from social media using our own technology and open source technology [editor’s note: including feedly!], monitoring the social web in real time,” explained Derek Bowler, Storyful senior journalist and special projects lead, who also helps lead the company’s internal work flows, processes, and tools.

Learn more about Social Selling and feedly

Storyful’s ability to work together across timezones and continents is central to the value that they create. They have global offices in Ireland, Hong Kong, Australia, and New York, and each team works together in real time. “Collaboration is at the core of Storyful,” said Bowler.

Organize what you are monitoring into feedly Collection.

Storyful creates a feedly Collection for every story they monitor like Decision 2016, funny videos, cat videos, ISIS, and more. It’s an easy way for them to follow multiple sources on the same topic in one place. And when they see a Collection updating with many new articles, it often means that a new story might be breaking.

Create a diverse mix of sources with your Collections

When Storyful creates a topic to monitor, they carefully hand pick sources that include as many known YouTube accounts from that particular location, Facebook feeds from active posters, key Twitter accounts, and any relevant sub-reddits. They ensure that they have at least one feed from each channel, often many more.

“That’s a one-stop shop because a lot of things we see happening in social media are encompassed in those channels,” says Bowler. “We knew a year ago that if we were monitoring those four major social platforms effectively, we were not able to monitor the topic effectively. The best thing about feedly is that it allows you to bring it all to one place.”

When Storyful editors start to see some feeds updating with increasing velocity, they know that something big is breaking.

Create an archive

One way Storyful uses feedly is a bit unconventional: They use it as a YouTube archive that is easy for them to search through. They have over a thousand YouTube videos that they monitor. By connecting the YouTube feed to their feedly, it becomes easy for them see what is breaking, but also use search terms to find a relevant video.

Connect feedly with other open source tools

“There are a lot of open source tools that you can combine with feedly to create a really powerful discovery tool for discovery desks to minimize their workflow,” Bowler says. “I no longer see feedly as an RSS reader.”

In particular, Storyful likes to use:

  • FB-RSS – This tool creates feeds from Facebook pages.
  • IFTTT + Slack – Storyful relies on Slack for their team communication. So, they create Google Alerts that they import into feedly. And from feedly, they use IFTTT to push breaking articles into their Slack.

What do you use to monitor every day news?

Are their tools, tips, or tricks that you or your organization use to be the first to know something? Share them with us!

Learn more about Social Selling and feedly

Storyful’s Art and Science of Real-Time Discovery

Storyful has become a leading expert Real-time Discovery—that is, the lightning-fast-paced work of monitoring and verifying the real-time web. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl.

“We discover and verify the content from social media using our own technology and open source technology [editor’s note: including feedly!], monitoring the social web in real time,” explained Derek Bowler, Storyful senior journalist and special projects lead, who also helps lead the company’s internal work flows, processes, and tools.

Learn more about Social Selling and feedly

Storyful’s ability to work together across timezones and continents is central to the value that they create. They have global offices in Ireland, Hong Kong, Australia, and New York, and each team works together in real time. “Collaboration is at the core of Storyful,” said Bowler.

Organize what you are monitoring into feedly Collection.

Storyful creates a feedly Collection for every story they monitor like Decision 2016, funny videos, cat videos, ISIS, and more. It’s an easy way for them to follow multiple sources on the same topic in one place. And when they see a Collection updating with many new articles, it often means that a new story might be breaking.

Create a diverse mix of sources with your Collections

When Storyful creates a topic to monitor, they carefully hand pick sources that include as many known YouTube accounts from that particular location, Facebook feeds from active posters, key Twitter accounts, and any relevant sub-reddits. They ensure that they have at least one feed from each channel, often many more.

“That’s a one-stop shop because a lot of things we see happening in social media are encompassed in those channels,” says Bowler. “We knew a year ago that if we were monitoring those four major social platforms effectively, we were not able to monitor the topic effectively. The best thing about feedly is that it allows you to bring it all to one place.”

When Storyful editors start to see some feeds updating with increasing velocity, they know that something big is breaking.

Create an archive

One way Storyful uses feedly is a bit unconventional: They use it as a YouTube archive that is easy for them to search through. They have over a thousand YouTube videos that they monitor. By connecting the YouTube feed to their feedly, it becomes easy for them see what is breaking, but also use search terms to find a relevant video.

Connect feedly with other open source tools

“There are a lot of open source tools that you can combine with feedly to create a really powerful discovery tool for discovery desks to minimize their workflow,” Bowler says. “I no longer see feedly as an RSS reader.”

In particular, Storyful likes to use:

  • FB-RSS – This tool creates feeds from Facebook pages.
  • IFTTT + Slack – Storyful relies on Slack for their team communication. So, they create Google Alerts that they import into feedly. And from feedly, they use IFTTT to push breaking articles into their Slack.

What do you use to monitor every day news?

Are their tools, tips, or tricks that you or your organization use to be the first to know something? Share them with us!

Learn more about Social Selling and feedly

普段使いにとってもかわいい!機能も◎なスポーツブランドのシューズ10選

冬の名残も遠くなり、春の風吹く今日この頃、次第にお出かけが楽しくなってきますよね。街歩きやお買物、ピクニック、レジャー...フットワーク軽く動きたいなら、足元はやっぱりスニーカーが便利。今回、機能性、デザイン性共に満足させてくれる、【アディダス】【ナイキ】【リーボック】【アシックス】といったスポーツブランドのスニーカーを素敵なコーデと合わせてご紹介します。

Give your content distribution wings

If a tree falls in a forest and no one hears it, does it make a sound? If you create a piece of content, but no one reads it, does it exist?

Despite investing time, money, and sweat into creating the content, driving readers to your content can be just as difficult. Whether you are a content marketer, a blogger, or a big publisher, this has becoming increasingly difficult in an accelerating world of online content and biased social feeds. In our “State of Content Marketing” report, one in five marketers reported distribution as a top challenge.

So just how do you distribute content these days?

Get our State of Content Marketing report

We went to three companies with thriving content marketing strategies—Buffer, Help Scout, and InVision—and asked them about their distribution strategies.

Here are seven ways to distribute your content.

1. Social

Despite recent conversations that it has become increasingly important to earn attention on social media because of the changing algorithms that encourage brands and publishers to use paid social ads, brands are continuing to use social as a primary channel for content distribution. “Social traffic is definitely down for us,” says Kevan Lee, content crafter at Buffer. “At the same time, it’s our second biggest referrer source. Still we get about 100k or so a month from social. That one is definitely significant.”

2. SEO

Sure, SEO is a long play that can take months to deliver benefits. But over time it can become the gift that keeps on giving. Forward-thinking blogs still report that SEO is key to their audience traffic. For some, this is a deliberate strategy that they have invest in over time. For others, it has been a product of a bigger commitment to quality content.

Buffer has seen tons of traffic originating from search. “Having written the longer form content and writing it focused on specific topics has been a good strategy—though I’m not sure if I’d call it a strategy,” says Lee. “I’m not sure if we set out to do it necessarily but it ended up working out that way.”

3. Social Ads

In recent months, the feed algorithms at major social networks have continued to morph, making it harder for business content to stand out without the help of paid social ads. It takes some experimenting with your content and audience—and some mulah—but social ads is another way to increase the reach of your content.

InVision spends about $4000 per month on content promotion various social media channels, including Linkedin, Facebook, Twitter, and other industry-specific outlets like Dribbble, according to head of content at InVision, Clair Byrd. “It’s not a lot of money,” she says, “but it’s enough to understand what content works best and it helps us create more things that work best.

4. Email

Growing an email list for content is a great way to ensure that the people who are interested in your content are getting it sent straight to their email inbox.

Buffer, for instance, has a list of 45k which it uses for distribution.

InVision says that email is still its most powerful channel and does one overall content email a week—a piece of content that performs strongly. “They’re free, and they tell us a lot about what’s working,” says Byrd.

InVision also send out a stand alone email for key content initiatives, depending on how bit the impact is for the company.

“We run content like people run product,” says Byrd. “Everything is campaign based, and everything we can tear apart. So if we think that a release is going to be Tier 1, we will support the content just like the Tier 1 product.

5. Partnerships

Syndication partnerships with other blogs or publications are another way to engage a large audience that goes beyond your user population. “One of our main distribution channels that runs almost automatically is our partnership with the Huffington Post,” says Gregory Ciotti, content strategist at Help Scout. “We set up agreements with them and Business Insider. They’ll handpick something they want to run. We just require that they use real canonical tags to protect our search. They offer us a small byline that links back to HelpScout. So all of those are happening automatically. People  will overestimate how much traffic is sends back, but either way, it is helpful. Syndication is definitely fantastic.”

6. Content Submission Sites

There are many sites for communities to post interesting and relevant content. Dribbble, Quibb, and Reddit are just a few examples. For some content distribution strategies, it may make sense to participate in the conversations at these sites and to submit content in a way that helps the community.

The key, of course, is to respect the site for what it is—a community—and to avoid spamming by truly becoming a part of it and taking part in the conversations.

7. Sponsored Content

Many brands are increasingly using sponsored content services, or native ad platforms, like Outbrain and Taboola. These services try to reach more people placing your content within online publications that reach a relevant audience or post about similar things. In addition to distribution, it can provide a method of testing the efficacy or your content among a known persona or help you explore what persona reacts well to your content.

These are our experts’ six recommendations. What do you use to reach more people with your content?

Get our State of Content Marketing report

It’s Not Just You: Trends Are Moving Faster Than Ever

Some people are calling it Content Shock or Content Clutter. We like to call it the Content Renaissance.

Whatever you call it, many of us have been talking about the same idea: Content is coming to us at an ever increasing rate.

The result is that ideas, trends, and memes have become a swiftly moving current that will easily overwhelm us or leave us behind if we let it.

The Content Renaissance Is Creating an Explosion of Content

We live in an unprecedented age in which we are creating more content than ever before and in which we have more access to information and ideas than ever.

Ninety percent of the world’s data has been generated in the last two years, according to one study. Google publishes 20 petabytes of information every day, according to Promodo in 2013. To put it in perspective, there have been 5,000 petabytes of information created from the dawn of civilization to 2003. In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 million posts per day. In that year alone, 72 million websites were created.

And the production of content is still growing. Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture.

If this isn’t overwhelming enough, social networks are accelerating this flow of information still faster. According to Domo, every minute:

  • Facebook users share almost 2.5 million posts
  • Twitter users tweet almost 300,000 times
  • Instagrammers upload almost 220,000 photos

This influx of content carries plenty of upside for individuals and publishers alike. It’s easier than ever to share your gospel. Creatives thrive in this new medium, and businesses are creating engaging new experiences.

However as consumers of this content and as merchants of ideas, the firehose is overwhelming as it is satisfying.

Enter Trend Acceleration

The result of the Content Renaissance is that content has become the currency of change. Ideas are being exchanged, embraced, and evolved at an ever increasing rate.

As a result, while trends used to come and go over the span of years, these days discussions are moving thought leadership at a cadence of months or weeks.

This deeply impacts the way we do business and the way we operate in this world.

For marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window. The current of new ideas is so fast, that it is easier than ever to attach your brand to something considered more passé.

For PR people, it means a bigger challenge in cutting through the noise with something sharply unique.

For corporations, it means creating products that serve customers in a quickly changing competitive landscape. Small businesses have to move just as quickly with often times fewer resources.

So how do you stay ahead of it?

The key is to identify the right signals and then implement the right workflow to monitor those signals.

1.Recognize the need to monitor for yourself and your company, and dedicate resources to the task.

Monitoring is an art, science, and a process, and above all, it takes time and attention. Recognize that with your daily work or within your business and be deliberate about setting aside time for yourself or people resources within your business to do it well. Have you set aside some time for yourself to crunch through these trends? Do you have the right people on the job? Do you have the right tools in place?

2. Identify the right signals — create the right mix of places and people to follow.

Many algorithms today try to guess what is important to us by predicting future interests based on past behavior. Staying on the cusp, however, requires a proactive, but efficient, way of identifying what the right signals are. A signal is that place from which new ideas and new trends are broadcast.

Identify the most important pieces of news or thinking on the new trend and use those to develop a personalized content mix based on:

  • Key influencers and thought leaders – Who are the main voices in the articles? Who are the main people they cite? Who are other thinkers in that realm?
  • Key producers in Twitter, YouTube, Facebook, and Reddit – Real-time channels can indicate the earliest rumblings of a trend. Find the right people in each of these social networks and add them to your list. Storyful, a company that specializes in newsgathering from social networks, recommends finding relevant content from each of these social channels to get a full picture.
  • Specific Geographies to keep a pulse on – Is your main industry magazines in New York? Is it a new irrigation system being tried in Venice? Is it human trafficking legislation in San Diego? Consider some local sources in your content mix.
  • Keywords – Are there buzzwords that show up within the trend you are monitoring? If you are following the Tea Party movement in America, should you be following any mentions of “Sarah Palin,” “immigration,” “gun ownership”?

Here are some great feeds that other people have created to follow the latest trends in a given industry:

3. Centralize these signals into the fewest number of places that allow you to follow these people, publications, and trends most efficiently.

Much of today’s content is on different platforms and requires you to go to it. Flip this around and have this content come to you by creating the right workflow. Focusing in on the workflow will allow you to crunch through the onslaught of content quickly and methodically. We’re a bit biased, but naturally we recommend Feedly as a place for you to house all the blogs, publications, Google Alerts, YouTube feeds, Facebook feeds, and Twitter feeds you are monitoring.

With Feedly, you can create a separate feed for each specific trend, vertical, product, or industry that you are monitoring. With Feedly Pro, you can even use Power Search to search for specific terms within a feed, organized by media type or date.

4. Archive the data points.

Create a methodology for saving and organizing the precious content pieces you find online that speak to the topic you are following. Many people like to use Evernote or Pocket to save articles. We highly recommend using boards within Feedly to save and organize the great pieces of content you want to share with others or return to later.

5. More eyes, better vision: Crowdsource monitoring

The more people who are collaborating together, the better a pulse you will have on trends and the richer your conversations will be around them. Create an internal system through which all employees can contribute important content on new trends and key teams can ingest this information in an organized fashion.

6. Broadcast your interest and join the conversation

The more you can show your interest in a particular conversation the easier it will be to have conversations with the right influencers. Consider taking the content you are monitoring and broadcasting your interest in the vertical via social channels.

What are ways that you and your company have found effective in finding the right signals or organizing them into workflows that are easy to follow?

It’s Not Just You: Trends Are Moving Faster Than Ever

Some people are calling it Content Shock or Content Clutter. We like to call it the Content Renaissance.

Whatever you call it, many of us have been talking about the same idea: Content is coming to us at an ever increasing rate.

The result is that ideas, trends, and memes have become a swiftly moving current that will easily overwhelm us or leave us behind if we let it.

The Content Renaissance Is Creating an Explosion of Content

We live in an unprecedented age in which we are creating more content than ever before and in which we have more access to information and ideas than ever.

Ninety percent of the world’s data has been generated in the last two years, according to one study. Google publishes 20 petabytes of information every day, according to Promodo in 2013. To put it in perspective, there have been 5,000 petabytes of information created from the dawn of civilization to 2003. In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 million posts per day. In that year alone, 72 million websites were created.

And the production of content is still growing. Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture.

If this isn’t overwhelming enough, social networks are accelerating this flow of information still faster. According to Domo, every minute:

  • Facebook users share almost 2.5 million posts
  • Twitter users tweet almost 300,000 times
  • Instagrammers upload almost 220,000 photos

This influx of content carries plenty of upside for individuals and publishers alike. It’s easier than ever to share your gospel. Creatives thrive in this new medium, and businesses are creating engaging new experiences.

However as consumers of this content and as merchants of ideas, the firehose is overwhelming as it is satisfying.

Enter Trend Acceleration

The result of the Content Renaissance is that content has become the currency of change. Ideas are being exchanged, embraced, and evolved at an ever increasing rate.

As a result, while trends used to come and go over the span of years, these days discussions are moving thought leadership at a cadence of months or weeks.

This deeply impacts the way we do business and the way we operate in this world.

For marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window. The current of new ideas is so fast, that it is easier than ever to attach your brand to something considered more passé.

For PR people, it means a bigger challenge in cutting through the noise with something sharply unique.

For corporations, it means creating products that serve customers in a quickly changing competitive landscape. Small businesses have to move just as quickly with often times fewer resources.

So how do you stay ahead of it?

The key is to identify the right signals and then implement the right workflow to monitor those signals.

1.Recognize the need to monitor for yourself and your company, and dedicate resources to the task.

Monitoring is an art, science, and a process, and above all, it takes time and attention. Recognize that with your daily work or within your business and be deliberate about setting aside time for yourself or people resources within your business to do it well. Have you set aside some time for yourself to crunch through these trends? Do you have the right people on the job? Do you have the right tools in place?

2. Identify the right signals — create the right mix of places and people to follow.

Many algorithms today try to guess what is important to us by predicting future interests based on past behavior. Staying on the cusp, however, requires a proactive, but efficient, way of identifying what the right signals are. A signal is that place from which new ideas and new trends are broadcast.

Identify the most important pieces of news or thinking on the new trend and use those to develop a personalized content mix based on:

  • Key influencers and thought leaders – Who are the main voices in the articles? Who are the main people they cite? Who are other thinkers in that realm?
  • Key producers in Twitter, YouTube, Facebook, and Reddit – Real-time channels can indicate the earliest rumblings of a trend. Find the right people in each of these social networks and add them to your list. Storyful, a company that specializes in newsgathering from social networks, recommends finding relevant content from each of these social channels to get a full picture.
  • Specific Geographies to keep a pulse on – Is your main industry magazines in New York? Is it a new irrigation system being tried in Venice? Is it human trafficking legislation in San Diego? Consider some local sources in your content mix.
  • Keywords – Are there buzzwords that show up within the trend you are monitoring? If you are following the Tea Party movement in America, should you be following any mentions of “Sarah Palin,” “immigration,” “gun ownership”?

Here are some great feeds that other people have created to follow the latest trends in a given industry:

3. Centralize these signals into the fewest number of places that allow you to follow these people, publications, and trends most efficiently.

Much of today’s content is on different platforms and requires you to go to it. Flip this around and have this content come to you by creating the right workflow. Focusing in on the workflow will allow you to crunch through the onslaught of content quickly and methodically. We’re a bit biased, but naturally we recommend Feedly as a place for you to house all the blogs, publications, Google Alerts, YouTube feeds, Facebook feeds, and Twitter feeds you are monitoring.

With Feedly, you can create a separate feed for each specific trend, vertical, product, or industry that you are monitoring. With Feedly Pro, you can even use Power Search to search for specific terms within a feed, organized by media type or date.

4. Archive the data points.

Create a methodology for saving and organizing the precious content pieces you find online that speak to the topic you are following. Many people like to use Evernote or Pocket to save articles. We highly recommend using boards within Feedly to save and organize the great pieces of content you want to share with others or return to later.

5. More eyes, better vision: Crowdsource monitoring

The more people who are collaborating together, the better a pulse you will have on trends and the richer your conversations will be around them. Create an internal system through which all employees can contribute important content on new trends and key teams can ingest this information in an organized fashion.

6. Broadcast your interest and join the conversation

The more you can show your interest in a particular conversation the easier it will be to have conversations with the right influencers. Consider taking the content you are monitoring and broadcasting your interest in the vertical via social channels.

What are ways that you and your company have found effective in finding the right signals or organizing them into workflows that are easy to follow?

Help us choose your new Organize experience

Feedly is the best way to ingest the content you need for work by putting your favorite feeds in an organized newsfeed. Over the past few weeks we have rethought the way you can clean up and reorganize your feedly. I worked with the feedly team to design two different concepts and would love to hear your feedback to help us build the best organized experience possible!

In a recent survey with 5,000 participants, many of you showed us that you like to reorganize your feedly for two main reasons:

Spring cleaning
Every once in a while you need to clean up your feedly to make sure you only follow the feeds that interest you. This involves removing inactive feeds (the ones that have not published in months), removing the feeds you don’t read anymore, and promoting articles to “must-read” publications, so you don’t miss a story.

Reorganization
There are other times when you feel like reorganizing parts or all of your feedly. Maybe you have new interests or you want to split a topic into a few more specific topics, such as splitting your Marketing Collection into SEO and Digital Marketing Collections. All of this involves renaming Collections, moving them around and moving feeds from one Collection to another.

After a few weeks of design work with these two use cases in mind, we came up with two design directions:

Concept 1: Organize At a Glance

The main idea behind this concept is that everything is available in one page with just the crucial information you need to optimize your feedly. Your collections are listed on the right and the selected Collection’s feeds appear at the center of the page. This enables you to move from Collection to Collection without switching context.

You can try out this concept on InVision: https://invis.io/D567GADVZ

Selected-Design

View important information at a glance
With this first concept we are showing you the essential information you need when you need it, no less, no more. For instance, when looking at a Collection you will see the feeds that are Must Read and those which are inactive. It’s just enough information for you to take action with no clutter.

Because your Collections are listed on the right side, you can easily navigate from one to the other rapidly.

Take the main actions in one click
Most actions are one click away or one drag away. Hit the cross or the star icon to remove a feed from a Collection or mark a feed as must read, respectively (see below for examples). Use drag and drop gestures to move a feed to the Collection it should belong to and re-order your Collections.

_
Making a feed must read

minimal-mustread

_
Moving a feeds to a different Collection

minimal-movefeed

_
Reordering a Collection

minimal-movecollection

 

Concept 2: Organize with Deep Site Information

This second concept takes advantage of data tables and the feedly slider. The main page displays all of your Collections. After you select a Collection we use the feedly slider to show all of the feeds it contains.

This concept focuses on showing you as much information as possible in a consistent way so you can easily decide what action to take on each item.

You can try out this concept on InVision: https://invis.io/ED67GAMB2

_
Concept 2: Collection list

advanced-intro1

_
Concept 2: feed list

advanced-intro2

 

See all the data you need
Both the Collection list page and the feed list slider are tables displaying all the information you need to quickly undestand where you should take action. Quickly see which Collections have the most inactive feeds and which feeds last posted a long time ago.

_
Last posted data on feed list

advanced-feedata

Use a consistent popup to edit your feeds
Whether you want to edit the name of a feeds, mark it as read, remove it from a Collection, move to a different one or add it to multiple Collections, a consistent dropdown menu will be there to accomplish all these tasks across the application.

_
Editing a feed

advanced-movingfeeds

_
Reordering a Collection

advanced-movecollection

Both of these concepts are available on InVision (here and there). There are a few things you can interact with so you can get a feel for them. Have a look and let us know about what works and what doesn’t. Feel free to leave comments here or within the InVision prototypes.

We are looking forward to listening to your feedback!
Antoine and the feedly Team.

Get our State of Content Marketing report

Help us choose your new Organize experience

Feedly is the best way to ingest the content you need for work by putting your favorite feeds in an organized newsfeed. Over the past few weeks we have rethought the way you can clean up and reorganize your feedly. I worked with the feedly team to design two different concepts and would love to hear your feedback to help us build the best organized experience possible!

In a recent survey with 5,000 participants, many of you showed us that you like to reorganize your feedly for two main reasons:

Spring cleaning
Every once in a while you need to clean up your feedly to make sure you only follow the feeds that interest you. This involves removing inactive feeds (the ones that have not published in months), removing the feeds you don’t read anymore, and promoting articles to “must-read” publications, so you don’t miss a story.

Reorganization
There are other times when you feel like reorganizing parts or all of your feedly. Maybe you have new interests or you want to split a topic into a few more specific topics, such as splitting your Marketing Collection into SEO and Digital Marketing Collections. All of this involves renaming Collections, moving them around and moving feeds from one Collection to another.

After a few weeks of design work with these two use cases in mind, we came up with two design directions:

Concept 1: Organize At a Glance

The main idea behind this concept is that everything is available in one page with just the crucial information you need to optimize your feedly. Your collections are listed on the right and the selected Collection’s feeds appear at the center of the page. This enables you to move from Collection to Collection without switching context.

You can try out this concept on InVision: https://invis.io/D567GADVZ

Selected-Design

View important information at a glance
With this first concept we are showing you the essential information you need when you need it, no less, no more. For instance, when looking at a Collection you will see the feeds that are Must Read and those which are inactive. It’s just enough information for you to take action with no clutter.

Because your Collections are listed on the right side, you can easily navigate from one to the other rapidly.

Take the main actions in one click
Most actions are one click away or one drag away. Hit the cross or the star icon to remove a feed from a Collection or mark a feed as must read, respectively (see below for examples). Use drag and drop gestures to move a feed to the Collection it should belong to and re-order your Collections.

_
Making a feed must read

minimal-mustread

_
Moving a feeds to a different Collection

minimal-movefeed

_
Reordering a Collection

minimal-movecollection

 

Concept 2: Organize with Deep Site Information

This second concept takes advantage of data tables and the feedly slider. The main page displays all of your Collections. After you select a Collection we use the feedly slider to show all of the feeds it contains.

This concept focuses on showing you as much information as possible in a consistent way so you can easily decide what action to take on each item.

You can try out this concept on InVision: https://invis.io/ED67GAMB2

_
Concept 2: Collection list

advanced-intro1

_
Concept 2: feed list

advanced-intro2

 

See all the data you need
Both the Collection list page and the feed list slider are tables displaying all the information you need to quickly undestand where you should take action. Quickly see which Collections have the most inactive feeds and which feeds last posted a long time ago.

_
Last posted data on feed list

advanced-feedata

Use a consistent popup to edit your feeds
Whether you want to edit the name of a feeds, mark it as read, remove it from a Collection, move to a different one or add it to multiple Collections, a consistent dropdown menu will be there to accomplish all these tasks across the application.

_
Editing a feed

advanced-movingfeeds

_
Reordering a Collection

advanced-movecollection

Both of these concepts are available on InVision (here and there). There are a few things you can interact with so you can get a feel for them. Have a look and let us know about what works and what doesn’t. Feel free to leave comments here or within the InVision prototypes.

We are looking forward to listening to your feedback!
Antoine and the feedly Team.

Get our State of Content Marketing report