Trend Report: The Rise of Live Video Streaming

The Trend: Live Video Streaming

In our increasingly digital and visual world, businesses across industries are fighting attention amidst the noise. Video as a medium has become one of the most effective ways to stand out and connect with an audience. Video quickly conveys meaning and emotion. It’s memorable, and it catches the eye in a sea of text and static images.

To hit home the growing popularity of video: Over one billion people use Youtube (that’s almost one third of all people on the internet), and the number of daily Youtube viewers has increased 40 percent since March 2014.

Accordingly, many social media sites like Twitter, Instagram, and Facebook have integrated some form of video content on their platforms. Additionally, new social media platforms have recently emerged that feature video as the central medium for interaction.

More and more, brands are recognizing the value of video as an online marketing strategy. Demand Metric completed a survey of 398 marketing, sales, and business professionals which revealed that 69 percent have used video marketing and another 31 percent are planning to. A recent study of 200 executives by Brandlive found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.

Learn more about Social Selling and feedly

The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras. Daily mobile internet usage continues to grow year by year, on a global scale. Of all mobile traffic, online video now accounts for upwards of 50 percent.

The prevalence of both video and smartphones have paved the way for newer social platforms centered around live streaming video, like Periscope, Meerkat, and now Blab.

Blab.im (which is still in beta) is quickly growing in popularity. As a platform that is truly social, interactive, informational, and fun, Blab is certainly worth getting acquainted with for its many potential uses as a tool for business and marketing.

Since Blab is one of the newest of the live video trend, let’s take a closer look.

What Is Blab?

Blab.im is a live video broadcasting platform for hosting, watching, and joining conversations.

Screen Shot 2016-04-04 at 4.35.45 PM
THis is a caption

Image source: https://blab.im/about

While many have likened it to “Periscope for groups,” you can also think of it as a cross between a talk show and a webinar. It can be used for either of those things as well as casual hang outs, debates, discussions, and workshops. There is nothing quite like it on the market, although it incorporates the best components of several different social media platforms.

Anyone can host their own Blab. It’s available for anyone to watch and interact with. No professional equipment is necessary.

Blab supports two to four “presenters” at a time, displayed in a grid, à la Brady Bunch. Meanwhile, other participants can watch the conversation live on video while adding to the discussion and posing questions via text chat. The host can even pull in audience members into the “hot seat” on the live video chat from time to time, if they so choose.

After the chat wraps up, the conversation can be re-watched on Blab, and the hosts have the option to post the recording to Youtube or embed it on their own site.

Industry

Blab.im primarily seems to be used by solopreneurs and online thought leaders, discussing topics that range from sports to politics to social media trends.

Blab is also ripe for online marketers and sales departments in just about any industry. It’s ideal for brands that want to give their customers a chance to interact in a personal way, visually demonstrate the value of their product or service, or establish their brand’s expertise and thought leadership. Granted, a direct sales pitch or advertisement won’t fly on this platform. But the interactive and visual nature of Blab opens doors to a number of benefits for businesses.

Why Blab Could Change Your Business

Blab can be used for a number of valuable business functions. It shortens the distance between you and your customer and opens up a new realm of in-the-moment experiences to create. From an online marketing standpoint, it’s a great platform for developing authentic and personalized connections with clients because it is live and unpolished. Showing, rather than just telling, and being able to answer customer concerns on the spot goes a long way in developing trust and loyalty.

Here are some examples of a variety of ways Blab can be used for business:

  • Unveil new products with live demonstrations.
  • Provide group coaching sessions.
  • Conduct a Q&A session or office hours.
  • Demonstrate expertise by providing useful info for your audience.
  • Demonstrate transparency by answering tough customer questions.
  • Discuss strategy with your peers.
  • Give a behind-the-scenes experience to your tribe.
  • Network with your target audience by being a participant in other shows.
  • Brainstorm ideas with your audience, almost like a focus group.
  • Get feedback on changes you’ve implemented or ideas you’re considering.
  • Record and re-use a Blab conversation as a podcast or blog post.

Learn More

Blab.im is still in beta, so the best way to get acquainted with it is to watch shows by folks who have proven success on the platform. Here are a few to get you started:

Now is the perfect time to jump on Blab and increase your brand’s visibility while the competition is slim. Check out their Getting Started on Blab post to learn more.

Posted by Michelle Chang, feedly Contributor

Learn more about Social Selling and feedly

Trend Report: The Rise of Live Video Streaming

The Trend: Live Video Streaming

In our increasingly digital and visual world, businesses across industries are fighting attention amidst the noise. Video as a medium has become one of the most effective ways to stand out and connect with an audience. Video quickly conveys meaning and emotion. It’s memorable, and it catches the eye in a sea of text and static images.

To hit home the growing popularity of video: Over one billion people use Youtube (that’s almost one third of all people on the internet), and the number of daily Youtube viewers has increased 40 percent since March 2014.

Accordingly, many social media sites like Twitter, Instagram, and Facebook have integrated some form of video content on their platforms. Additionally, new social media platforms have recently emerged that feature video as the central medium for interaction.

More and more, brands are recognizing the value of video as an online marketing strategy. Demand Metric completed a survey of 398 marketing, sales, and business professionals which revealed that 69 percent have used video marketing and another 31 percent are planning to. A recent study of 200 executives by Brandlive found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.

Learn more about Social Selling and feedly

The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras. Daily mobile internet usage continues to grow year by year, on a global scale. Of all mobile traffic, online video now accounts for upwards of 50 percent.

The prevalence of both video and smartphones have paved the way for newer social platforms centered around live streaming video, like Periscope, Meerkat, and now Blab.

Blab.im (which is still in beta) is quickly growing in popularity. As a platform that is truly social, interactive, informational, and fun, Blab is certainly worth getting acquainted with for its many potential uses as a tool for business and marketing.

Since Blab is one of the newest of the live video trend, let’s take a closer look.

What Is Blab?

Blab.im is a live video broadcasting platform for hosting, watching, and joining conversations.

Screen Shot 2016-04-04 at 4.35.45 PM
THis is a caption

Image source: https://blab.im/about

While many have likened it to “Periscope for groups,” you can also think of it as a cross between a talk show and a webinar. It can be used for either of those things as well as casual hang outs, debates, discussions, and workshops. There is nothing quite like it on the market, although it incorporates the best components of several different social media platforms.

Anyone can host their own Blab. It’s available for anyone to watch and interact with. No professional equipment is necessary.

Blab supports two to four “presenters” at a time, displayed in a grid, à la Brady Bunch. Meanwhile, other participants can watch the conversation live on video while adding to the discussion and posing questions via text chat. The host can even pull in audience members into the “hot seat” on the live video chat from time to time, if they so choose.

After the chat wraps up, the conversation can be re-watched on Blab, and the hosts have the option to post the recording to Youtube or embed it on their own site.

Industry

Blab.im primarily seems to be used by solopreneurs and online thought leaders, discussing topics that range from sports to politics to social media trends.

Blab is also ripe for online marketers and sales departments in just about any industry. It’s ideal for brands that want to give their customers a chance to interact in a personal way, visually demonstrate the value of their product or service, or establish their brand’s expertise and thought leadership. Granted, a direct sales pitch or advertisement won’t fly on this platform. But the interactive and visual nature of Blab opens doors to a number of benefits for businesses.

Why Blab Could Change Your Business

Blab can be used for a number of valuable business functions. It shortens the distance between you and your customer and opens up a new realm of in-the-moment experiences to create. From an online marketing standpoint, it’s a great platform for developing authentic and personalized connections with clients because it is live and unpolished. Showing, rather than just telling, and being able to answer customer concerns on the spot goes a long way in developing trust and loyalty.

Here are some examples of a variety of ways Blab can be used for business:

  • Unveil new products with live demonstrations.
  • Provide group coaching sessions.
  • Conduct a Q&A session or office hours.
  • Demonstrate expertise by providing useful info for your audience.
  • Demonstrate transparency by answering tough customer questions.
  • Discuss strategy with your peers.
  • Give a behind-the-scenes experience to your tribe.
  • Network with your target audience by being a participant in other shows.
  • Brainstorm ideas with your audience, almost like a focus group.
  • Get feedback on changes you’ve implemented or ideas you’re considering.
  • Record and re-use a Blab conversation as a podcast or blog post.

Learn More

Blab.im is still in beta, so the best way to get acquainted with it is to watch shows by folks who have proven success on the platform. Here are a few to get you started:

Now is the perfect time to jump on Blab and increase your brand’s visibility while the competition is slim. Check out their Getting Started on Blab post to learn more.

Posted by Michelle Chang, feedly Contributor

Learn more about Social Selling and feedly

6 Great Resources to Learn about Social Selling

If you’re like us, you might have been hearing the term “social selling” at an increasingly frequent rate. We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards.

With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships. It is a methodology that embraces at its center a driving belief for us at feedly: Content is a currency. That is, that high quality content is more than just an entertaining read. Content builds relationships, drives business, and steers innovation.

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers.

But just what is social selling?

Social selling is the idea of using content—mostly online—to help educate prospective customers, build a relationship with them, and help guide them to a purchase decision.

Sometimes this means that sales people build personas and share relevant information through social channels like LinkedIn, Twitter, YouTube, and more. Sometimes it means emailing interesting, relevant content to prospective customers. All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.https://www.youtube.com/watch?v=pkap9qDYnlY

 

Learn more about Social Selling and feedly

A salesperson at a content marketing company, for instance, might share content on her LinkedIn about why good content is important. Or a digital marketing firm might post about the decline of old ad formats and the latest information about the new ones.

Yes, put another way, social selling is a way to drive revenue using content.

Is it really becoming more popular?

According to some sources, yes, it is:

  • 71 percent of sales people believe that their role is changing and will be radically different in five years.
  • 69 percent of sales executives believe that the buying process is changing faster than organizations are responding to it.
  • 75 percent of B2B buyers use social media to be more informed about vendors.

Why? Because statistics are showing that the methodology could be pretty effective.

  • 98 percent of sales reps with more than 5,000 LinkedIn connections meet or surpass quota.
  • 40 percent of salespeople have closed two to five more deals per year as a result of social selling.
  • Bain & Company found that a 12 percent increase in brand advocacy generates 2X increase in revenue growth
  • 73 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quotas 23 percent more often.

Where can you learn more?

Over the coming weeks, we’ll be exploring more about using social selling to help your business. As a starting place, here are the six awesome resources we found to go deeper on social selling. What did we miss? Feel free to share your own favorite sources (maybe it’s a blog you write!) in the comments below.

01 Ogilvy’s Report on Social Selling

02 Hootsuite’s Art of Social Selling

03 Salesforce’s mini-guide to social selling

http://www.salesforce.com/uk/socialsuccess/social-sales/mini-guide-to-social-selling.jsp

04 Aberdeen Group’s research brief: “Social Selling: Leveraging the Power of User-Generating Content to Optimize Sales Results”

https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/linkedin_social_selling_impact_aberdeen_report_us_en_130702.pdf

05 “4 Ways to Boost Your Social Selling Profile (Courtesy of Linkedin)”

http://www.inc.com/bill-carmody/the-4-secrets-of-social-selling-revealed-by-linkedin-s-vp-of-sales-solutions.html

06 “The Rise of Social Selling

” by Jill Konrath

http://www.jillkonrath.com/sales-blog/bid/142711/Video-The-Rise-of-Social-Selling

Learn more about Social Selling and feedly

6 Great Resources to Learn about Social Selling

If you’re like us, you might have been hearing the term “social selling” at an increasingly frequent rate. We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards.

With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships. It is a methodology that embraces at its center a driving belief for us at feedly: Content is a currency. That is, that high quality content is more than just an entertaining read. Content builds relationships, drives business, and steers innovation.

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers.

But just what is social selling?

Social selling is the idea of using content—mostly online—to help educate prospective customers, build a relationship with them, and help guide them to a purchase decision.

Sometimes this means that sales people build personas and share relevant information through social channels like LinkedIn, Twitter, YouTube, and more. Sometimes it means emailing interesting, relevant content to prospective customers. All of these activities overlap with a bunch of other trends that people have been buzzing about: sales enablement, employee advocacy, personal branding, social media marketing, content marketing, inbound marketing, and more.https://www.youtube.com/watch?v=pkap9qDYnlY

 

Learn more about Social Selling and feedly

A salesperson at a content marketing company, for instance, might share content on her LinkedIn about why good content is important. Or a digital marketing firm might post about the decline of old ad formats and the latest information about the new ones.

Yes, put another way, social selling is a way to drive revenue using content.

Is it really becoming more popular?

According to some sources, yes, it is:

  • 71 percent of sales people believe that their role is changing and will be radically different in five years.
  • 69 percent of sales executives believe that the buying process is changing faster than organizations are responding to it.
  • 75 percent of B2B buyers use social media to be more informed about vendors.

Why? Because statistics are showing that the methodology could be pretty effective.

  • 98 percent of sales reps with more than 5,000 LinkedIn connections meet or surpass quota.
  • 40 percent of salespeople have closed two to five more deals per year as a result of social selling.
  • Bain & Company found that a 12 percent increase in brand advocacy generates 2X increase in revenue growth
  • 73 percent of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quotas 23 percent more often.

Where can you learn more?

Over the coming weeks, we’ll be exploring more about using social selling to help your business. As a starting place, here are the six awesome resources we found to go deeper on social selling. What did we miss? Feel free to share your own favorite sources (maybe it’s a blog you write!) in the comments below.

01 Ogilvy’s Report on Social Selling

02 Hootsuite’s Art of Social Selling

03 Salesforce’s mini-guide to social selling

http://www.salesforce.com/uk/socialsuccess/social-sales/mini-guide-to-social-selling.jsp

04 Aberdeen Group’s research brief: “Social Selling: Leveraging the Power of User-Generating Content to Optimize Sales Results”

https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/site/pdf/ti/linkedin_social_selling_impact_aberdeen_report_us_en_130702.pdf

05 “4 Ways to Boost Your Social Selling Profile (Courtesy of Linkedin)”

http://www.inc.com/bill-carmody/the-4-secrets-of-social-selling-revealed-by-linkedin-s-vp-of-sales-solutions.html

06 “The Rise of Social Selling

” by Jill Konrath

http://www.jillkonrath.com/sales-blog/bid/142711/Video-The-Rise-of-Social-Selling

Learn more about Social Selling and feedly

iOS Google sign-in not working [fixed]

April 14th [fixed,updated]

The fixed app is now ready. You can update it directly in the App Store [33.0.4]

April 6th [submitted for review]

We’ve fixed the issue and submitted the app for review. It should be available for update within 7-10 days.

March 29th [Issue reported]

We’re receiving emails from users who have had trouble logging into their feedly accounts on iOS using Google Authentication.

We are working on upgrading our Google Sign-in so that it is compatible with iOS 9.3. The fix will be submitted to Apple for review shortly and should be available within 7-10 days.

To make sure that you are not locked out of your account during that time, here is a simple work around: Add a second feedly Login to your account and use that login on your iOS device. Here are the instructions to do so:

  1. On your PC or Mac, sign in to your feedly via your browser and login with the Google authentication.
  2. Head over to https://feedly.com/i/logins and press “Add login.”
  3. A new window will appear. Click on “Add a feedly login.”
  4. Enter an email and password you’d like to use and press “Add login.”
  5. You’ll receive confirmation email to the email address you’ve chosen in step 4, click on “Verify your email.”
  6. Restart the feedly app on iOS, login with the feedly login. You are now able to connect to your feedly account on iOS.

We will update this blog post as soon as we have more information. Please accept our apologies and sorry for the inconvenience.

Posted by Petr

iOS Google sign-in not working [fixed]

April 14th [fixed,updated]

The fixed app is now ready. You can update it directly in the App Store [33.0.4]

April 6th [submitted for review]

We’ve fixed the issue and submitted the app for review. It should be available for update within 7-10 days.

March 29th [Issue reported]

We’re receiving emails from users who have had trouble logging into their feedly accounts on iOS using Google Authentication.

We are working on upgrading our Google Sign-in so that it is compatible with iOS 9.3. The fix will be submitted to Apple for review shortly and should be available within 7-10 days.

To make sure that you are not locked out of your account during that time, here is a simple work around: Add a second feedly Login to your account and use that login on your iOS device. Here are the instructions to do so:

  1. On your PC or Mac, sign in to your feedly via your browser and login with the Google authentication.
  2. Head over to https://feedly.com/i/logins and press “Add login.”
  3. A new window will appear. Click on “Add a feedly login.”
  4. Enter an email and password you’d like to use and press “Add login.”
  5. You’ll receive confirmation email to the email address you’ve chosen in step 4, click on “Verify your email.”
  6. Restart the feedly app on iOS, login with the feedly login. You are now able to connect to your feedly account on iOS.

We will update this blog post as soon as we have more information. Please accept our apologies and sorry for the inconvenience.

Posted by Petr

How feedly Changed My Career as an Art Curator

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

As a digital art curator at 23VIVI.com, I follow upwards of 30 big-time art magazines to stay up to date on art creation and news. After implementing feedly into my daily routine, I can now consume double the amount of content in less time.

Get our State of Content Marketing report

Pre-feedly, I was literally using an Excel spreadsheet to keep track of all the magazines that I was visiting weekly. I would record what site I was visiting, the day I last checked it, and the title of the last article, so I could pick up where I left off. Sound like a hassle? IT WAS!!!

Screen Shot 2016-03-28 at 5.38.34 PM

After being introduced to feedly, I honestly lost 10 pounds of stress. It was by far the easiest, most effective tool I use to augment my career. Not only do I follow those same magazines that I was already subscribing to, but I was exposed to countless other publications that feedly offers in my space… and now they are all in one place. Along with that, I did away with the email subscriptions, which were immensely cluttering my workflow. Not to mention, I don’t risk ever missing a single article or post, which is imperative to my profession.

The typical curator goes to school to study Art History and might apprentice under a known curator until they have the skills to put on their own exhibitions.

We are in a new era of digital art, though, that doesn’t require all the technical training. One has an Art History degree at their fingertips at most libraries. Many big-name curators can be followed on social media, where you can get a feel for their curation efforts.

So, it ultimately comes down to getting your hands on lots of content, so that you can begin noticing trends, formulating hypotheses, and putting together thought-provoking collections.

On my path to becoming a “curatorial expert,” I’m relying on feedly to feed my content needs—much like Indiana Jones relied on his whip—haha! To avoid limiting my hunger for creative ideas, I use feedly’s Collection feature to break up my content and feed into various categories: Photography, Physical Design, Graphic Design, Art News, Pop-Culture, and Visual Art. This allows me to not only keep things organized but also easily pull influences from various art mediums.

Screen Shot 2016-03-28 at 1.23.41 AM

Because I swim through so much content on a daily basis, it is very easy to get lost in the immensity. To augment this problem I use the tag and “save for later” features to create collections of art that work well together. I can easily communicate with my team what my thoughts are on our newest curated collection and show what influences me.

With feedly, anyone with an aptitude for creativity, noticing patterns, and expressing their thoughts through creation can become a digital art curator.

Contributed by Ryan Cowdrey, Director of Curation at 23VIVI.com

Get our State of Content Marketing report

How feedly Changed My Career as an Art Curator

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

As a digital art curator at 23VIVI.com, I follow upwards of 30 big-time art magazines to stay up to date on art creation and news. After implementing feedly into my daily routine, I can now consume double the amount of content in less time.

Get our State of Content Marketing report

Pre-feedly, I was literally using an Excel spreadsheet to keep track of all the magazines that I was visiting weekly. I would record what site I was visiting, the day I last checked it, and the title of the last article, so I could pick up where I left off. Sound like a hassle? IT WAS!!!

Screen Shot 2016-03-28 at 5.38.34 PM

After being introduced to feedly, I honestly lost 10 pounds of stress. It was by far the easiest, most effective tool I use to augment my career. Not only do I follow those same magazines that I was already subscribing to, but I was exposed to countless other publications that feedly offers in my space… and now they are all in one place. Along with that, I did away with the email subscriptions, which were immensely cluttering my workflow. Not to mention, I don’t risk ever missing a single article or post, which is imperative to my profession.

The typical curator goes to school to study Art History and might apprentice under a known curator until they have the skills to put on their own exhibitions.

We are in a new era of digital art, though, that doesn’t require all the technical training. One has an Art History degree at their fingertips at most libraries. Many big-name curators can be followed on social media, where you can get a feel for their curation efforts.

So, it ultimately comes down to getting your hands on lots of content, so that you can begin noticing trends, formulating hypotheses, and putting together thought-provoking collections.

On my path to becoming a “curatorial expert,” I’m relying on feedly to feed my content needs—much like Indiana Jones relied on his whip—haha! To avoid limiting my hunger for creative ideas, I use feedly’s Collection feature to break up my content and feed into various categories: Photography, Physical Design, Graphic Design, Art News, Pop-Culture, and Visual Art. This allows me to not only keep things organized but also easily pull influences from various art mediums.

Screen Shot 2016-03-28 at 1.23.41 AM

Because I swim through so much content on a daily basis, it is very easy to get lost in the immensity. To augment this problem I use the tag and “save for later” features to create collections of art that work well together. I can easily communicate with my team what my thoughts are on our newest curated collection and show what influences me.

With feedly, anyone with an aptitude for creativity, noticing patterns, and expressing their thoughts through creation can become a digital art curator.

Contributed by Ryan Cowdrey, Director of Curation at 23VIVI.com

Get our State of Content Marketing report

Storyful’s Art and Science of Real-Time Discovery

Storyful has become a leading expert Real-time Discovery—that is, the lightning-fast-paced work of monitoring and verifying the real-time web. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl.

“We discover and verify the content from social media using our own technology and open source technology [editor’s note: including feedly!], monitoring the social web in real time,” explained Derek Bowler, Storyful senior journalist and special projects lead, who also helps lead the company’s internal work flows, processes, and tools.

Learn more about Social Selling and feedly

Storyful’s ability to work together across timezones and continents is central to the value that they create. They have global offices in Ireland, Hong Kong, Australia, and New York, and each team works together in real time. “Collaboration is at the core of Storyful,” said Bowler.

Organize what you are monitoring into feedly Collection.

Storyful creates a feedly Collection for every story they monitor like Decision 2016, funny videos, cat videos, ISIS, and more. It’s an easy way for them to follow multiple sources on the same topic in one place. And when they see a Collection updating with many new articles, it often means that a new story might be breaking.

Create a diverse mix of sources with your Collections

When Storyful creates a topic to monitor, they carefully hand pick sources that include as many known YouTube accounts from that particular location, Facebook feeds from active posters, key Twitter accounts, and any relevant sub-reddits. They ensure that they have at least one feed from each channel, often many more.

“That’s a one-stop shop because a lot of things we see happening in social media are encompassed in those channels,” says Bowler. “We knew a year ago that if we were monitoring those four major social platforms effectively, we were not able to monitor the topic effectively. The best thing about feedly is that it allows you to bring it all to one place.”

When Storyful editors start to see some feeds updating with increasing velocity, they know that something big is breaking.

Create an archive

One way Storyful uses feedly is a bit unconventional: They use it as a YouTube archive that is easy for them to search through. They have over a thousand YouTube videos that they monitor. By connecting the YouTube feed to their feedly, it becomes easy for them see what is breaking, but also use search terms to find a relevant video.

Connect feedly with other open source tools

“There are a lot of open source tools that you can combine with feedly to create a really powerful discovery tool for discovery desks to minimize their workflow,” Bowler says. “I no longer see feedly as an RSS reader.”

In particular, Storyful likes to use:

  • FB-RSS – This tool creates feeds from Facebook pages.
  • IFTTT + Slack – Storyful relies on Slack for their team communication. So, they create Google Alerts that they import into feedly. And from feedly, they use IFTTT to push breaking articles into their Slack.

What do you use to monitor every day news?

Are their tools, tips, or tricks that you or your organization use to be the first to know something? Share them with us!

Learn more about Social Selling and feedly

Storyful’s Art and Science of Real-Time Discovery

Storyful has become a leading expert Real-time Discovery—that is, the lightning-fast-paced work of monitoring and verifying the real-time web. Their 200-person global team helps news organizations and brands stay on top of current events as they unfurl.

“We discover and verify the content from social media using our own technology and open source technology [editor’s note: including feedly!], monitoring the social web in real time,” explained Derek Bowler, Storyful senior journalist and special projects lead, who also helps lead the company’s internal work flows, processes, and tools.

Learn more about Social Selling and feedly

Storyful’s ability to work together across timezones and continents is central to the value that they create. They have global offices in Ireland, Hong Kong, Australia, and New York, and each team works together in real time. “Collaboration is at the core of Storyful,” said Bowler.

Organize what you are monitoring into feedly Collection.

Storyful creates a feedly Collection for every story they monitor like Decision 2016, funny videos, cat videos, ISIS, and more. It’s an easy way for them to follow multiple sources on the same topic in one place. And when they see a Collection updating with many new articles, it often means that a new story might be breaking.

Create a diverse mix of sources with your Collections

When Storyful creates a topic to monitor, they carefully hand pick sources that include as many known YouTube accounts from that particular location, Facebook feeds from active posters, key Twitter accounts, and any relevant sub-reddits. They ensure that they have at least one feed from each channel, often many more.

“That’s a one-stop shop because a lot of things we see happening in social media are encompassed in those channels,” says Bowler. “We knew a year ago that if we were monitoring those four major social platforms effectively, we were not able to monitor the topic effectively. The best thing about feedly is that it allows you to bring it all to one place.”

When Storyful editors start to see some feeds updating with increasing velocity, they know that something big is breaking.

Create an archive

One way Storyful uses feedly is a bit unconventional: They use it as a YouTube archive that is easy for them to search through. They have over a thousand YouTube videos that they monitor. By connecting the YouTube feed to their feedly, it becomes easy for them see what is breaking, but also use search terms to find a relevant video.

Connect feedly with other open source tools

“There are a lot of open source tools that you can combine with feedly to create a really powerful discovery tool for discovery desks to minimize their workflow,” Bowler says. “I no longer see feedly as an RSS reader.”

In particular, Storyful likes to use:

  • FB-RSS – This tool creates feeds from Facebook pages.
  • IFTTT + Slack – Storyful relies on Slack for their team communication. So, they create Google Alerts that they import into feedly. And from feedly, they use IFTTT to push breaking articles into their Slack.

What do you use to monitor every day news?

Are their tools, tips, or tricks that you or your organization use to be the first to know something? Share them with us!

Learn more about Social Selling and feedly

普段使いにとってもかわいい!機能も◎なスポーツブランドのシューズ10選

冬の名残も遠くなり、春の風吹く今日この頃、次第にお出かけが楽しくなってきますよね。街歩きやお買物、ピクニック、レジャー...フットワーク軽く動きたいなら、足元はやっぱりスニーカーが便利。今回、機能性、デザイン性共に満足させてくれる、【アディダス】【ナイキ】【リーボック】【アシックス】といったスポーツブランドのスニーカーを素敵なコーデと合わせてご紹介します。

Give your content distribution wings

If a tree falls in a forest and no one hears it, does it make a sound? If you create a piece of content, but no one reads it, does it exist?

Despite investing time, money, and sweat into creating the content, driving readers to your content can be just as difficult. Whether you are a content marketer, a blogger, or a big publisher, this has becoming increasingly difficult in an accelerating world of online content and biased social feeds. In our “State of Content Marketing” report, one in five marketers reported distribution as a top challenge.

So just how do you distribute content these days?

Get our State of Content Marketing report

We went to three companies with thriving content marketing strategies—Buffer, Help Scout, and InVision—and asked them about their distribution strategies.

Here are seven ways to distribute your content.

1. Social

Despite recent conversations that it has become increasingly important to earn attention on social media because of the changing algorithms that encourage brands and publishers to use paid social ads, brands are continuing to use social as a primary channel for content distribution. “Social traffic is definitely down for us,” says Kevan Lee, content crafter at Buffer. “At the same time, it’s our second biggest referrer source. Still we get about 100k or so a month from social. That one is definitely significant.”

2. SEO

Sure, SEO is a long play that can take months to deliver benefits. But over time it can become the gift that keeps on giving. Forward-thinking blogs still report that SEO is key to their audience traffic. For some, this is a deliberate strategy that they have invest in over time. For others, it has been a product of a bigger commitment to quality content.

Buffer has seen tons of traffic originating from search. “Having written the longer form content and writing it focused on specific topics has been a good strategy—though I’m not sure if I’d call it a strategy,” says Lee. “I’m not sure if we set out to do it necessarily but it ended up working out that way.”

3. Social Ads

In recent months, the feed algorithms at major social networks have continued to morph, making it harder for business content to stand out without the help of paid social ads. It takes some experimenting with your content and audience—and some mulah—but social ads is another way to increase the reach of your content.

InVision spends about $4000 per month on content promotion various social media channels, including Linkedin, Facebook, Twitter, and other industry-specific outlets like Dribbble, according to head of content at InVision, Clair Byrd. “It’s not a lot of money,” she says, “but it’s enough to understand what content works best and it helps us create more things that work best.

4. Email

Growing an email list for content is a great way to ensure that the people who are interested in your content are getting it sent straight to their email inbox.

Buffer, for instance, has a list of 45k which it uses for distribution.

InVision says that email is still its most powerful channel and does one overall content email a week—a piece of content that performs strongly. “They’re free, and they tell us a lot about what’s working,” says Byrd.

InVision also send out a stand alone email for key content initiatives, depending on how bit the impact is for the company.

“We run content like people run product,” says Byrd. “Everything is campaign based, and everything we can tear apart. So if we think that a release is going to be Tier 1, we will support the content just like the Tier 1 product.

5. Partnerships

Syndication partnerships with other blogs or publications are another way to engage a large audience that goes beyond your user population. “One of our main distribution channels that runs almost automatically is our partnership with the Huffington Post,” says Gregory Ciotti, content strategist at Help Scout. “We set up agreements with them and Business Insider. They’ll handpick something they want to run. We just require that they use real canonical tags to protect our search. They offer us a small byline that links back to HelpScout. So all of those are happening automatically. People  will overestimate how much traffic is sends back, but either way, it is helpful. Syndication is definitely fantastic.”

6. Content Submission Sites

There are many sites for communities to post interesting and relevant content. Dribbble, Quibb, and Reddit are just a few examples. For some content distribution strategies, it may make sense to participate in the conversations at these sites and to submit content in a way that helps the community.

The key, of course, is to respect the site for what it is—a community—and to avoid spamming by truly becoming a part of it and taking part in the conversations.

7. Sponsored Content

Many brands are increasingly using sponsored content services, or native ad platforms, like Outbrain and Taboola. These services try to reach more people placing your content within online publications that reach a relevant audience or post about similar things. In addition to distribution, it can provide a method of testing the efficacy or your content among a known persona or help you explore what persona reacts well to your content.

These are our experts’ six recommendations. What do you use to reach more people with your content?

Get our State of Content Marketing report

It’s Not Just You: Trends Are Moving Faster Than Ever

Some people are calling it Content Shock or Content Clutter. We like to call it the Content Renaissance.

Whatever you call it, many of us have been talking about the same idea: Content is coming to us at an ever increasing rate.

The result is that ideas, trends, and memes have become a swiftly moving current that will easily overwhelm us or leave us behind if we let it.

The Content Renaissance Is Creating an Explosion of Content

We live in an unprecedented age in which we are creating more content than ever before and in which we have more access to information and ideas than ever.

Ninety percent of the world’s data has been generated in the last two years, according to one study. Google publishes 20 petabytes of information every day, according to Promodo in 2013. To put it in perspective, there have been 5,000 petabytes of information created from the dawn of civilization to 2003. In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 million posts per day. In that year alone, 72 million websites were created.

And the production of content is still growing. Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture.

If this isn’t overwhelming enough, social networks are accelerating this flow of information still faster. According to Domo, every minute:

  • Facebook users share almost 2.5 million posts
  • Twitter users tweet almost 300,000 times
  • Instagrammers upload almost 220,000 photos

This influx of content carries plenty of upside for individuals and publishers alike. It’s easier than ever to share your gospel. Creatives thrive in this new medium, and businesses are creating engaging new experiences.

However as consumers of this content and as merchants of ideas, the firehose is overwhelming as it is satisfying.

Enter Trend Acceleration

The result of the Content Renaissance is that content has become the currency of change. Ideas are being exchanged, embraced, and evolved at an ever increasing rate.

As a result, while trends used to come and go over the span of years, these days discussions are moving thought leadership at a cadence of months or weeks.

This deeply impacts the way we do business and the way we operate in this world.

For marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window. The current of new ideas is so fast, that it is easier than ever to attach your brand to something considered more passé.

For PR people, it means a bigger challenge in cutting through the noise with something sharply unique.

For corporations, it means creating products that serve customers in a quickly changing competitive landscape. Small businesses have to move just as quickly with often times fewer resources.

So how do you stay ahead of it?

The key is to identify the right signals and then implement the right workflow to monitor those signals.

1.Recognize the need to monitor for yourself and your company, and dedicate resources to the task.

Monitoring is an art, science, and a process, and above all, it takes time and attention. Recognize that with your daily work or within your business and be deliberate about setting aside time for yourself or people resources within your business to do it well. Have you set aside some time for yourself to crunch through these trends? Do you have the right people on the job? Do you have the right tools in place?

2. Identify the right signals — create the right mix of places and people to follow.

Many algorithms today try to guess what is important to us by predicting future interests based on past behavior. Staying on the cusp, however, requires a proactive, but efficient, way of identifying what the right signals are. A signal is that place from which new ideas and new trends are broadcast.

Identify the most important pieces of news or thinking on the new trend and use those to develop a personalized content mix based on:

  • Key influencers and thought leaders – Who are the main voices in the articles? Who are the main people they cite? Who are other thinkers in that realm?
  • Key producers in Twitter, YouTube, Facebook, and Reddit – Real-time channels can indicate the earliest rumblings of a trend. Find the right people in each of these social networks and add them to your list. Storyful, a company that specializes in newsgathering from social networks, recommends finding relevant content from each of these social channels to get a full picture.
  • Specific Geographies to keep a pulse on – Is your main industry magazines in New York? Is it a new irrigation system being tried in Venice? Is it human trafficking legislation in San Diego? Consider some local sources in your content mix.
  • Keywords – Are there buzzwords that show up within the trend you are monitoring? If you are following the Tea Party movement in America, should you be following any mentions of “Sarah Palin,” “immigration,” “gun ownership”?

Here are some great feeds that other people have created to follow the latest trends in a given industry:

3. Centralize these signals into the fewest number of places that allow you to follow these people, publications, and trends most efficiently.

Much of today’s content is on different platforms and requires you to go to it. Flip this around and have this content come to you by creating the right workflow. Focusing in on the workflow will allow you to crunch through the onslaught of content quickly and methodically. We’re a bit biased, but naturally we recommend Feedly as a place for you to house all the blogs, publications, Google Alerts, YouTube feeds, Facebook feeds, and Twitter feeds you are monitoring.

With Feedly, you can create a separate feed for each specific trend, vertical, product, or industry that you are monitoring. With Feedly Pro, you can even use Power Search to search for specific terms within a feed, organized by media type or date.

4. Archive the data points.

Create a methodology for saving and organizing the precious content pieces you find online that speak to the topic you are following. Many people like to use Evernote or Pocket to save articles. We highly recommend using boards within Feedly to save and organize the great pieces of content you want to share with others or return to later.

5. More eyes, better vision: Crowdsource monitoring

The more people who are collaborating together, the better a pulse you will have on trends and the richer your conversations will be around them. Create an internal system through which all employees can contribute important content on new trends and key teams can ingest this information in an organized fashion.

6. Broadcast your interest and join the conversation

The more you can show your interest in a particular conversation the easier it will be to have conversations with the right influencers. Consider taking the content you are monitoring and broadcasting your interest in the vertical via social channels.

What are ways that you and your company have found effective in finding the right signals or organizing them into workflows that are easy to follow?

It’s Not Just You: Trends Are Moving Faster Than Ever

Some people are calling it Content Shock or Content Clutter. We like to call it the Content Renaissance.

Whatever you call it, many of us have been talking about the same idea: Content is coming to us at an ever increasing rate.

The result is that ideas, trends, and memes have become a swiftly moving current that will easily overwhelm us or leave us behind if we let it.

The Content Renaissance Is Creating an Explosion of Content

We live in an unprecedented age in which we are creating more content than ever before and in which we have more access to information and ideas than ever.

Ninety percent of the world’s data has been generated in the last two years, according to one study. Google publishes 20 petabytes of information every day, according to Promodo in 2013. To put it in perspective, there have been 5,000 petabytes of information created from the dawn of civilization to 2003. In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 million posts per day. In that year alone, 72 million websites were created.

And the production of content is still growing. Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture.

If this isn’t overwhelming enough, social networks are accelerating this flow of information still faster. According to Domo, every minute:

  • Facebook users share almost 2.5 million posts
  • Twitter users tweet almost 300,000 times
  • Instagrammers upload almost 220,000 photos

This influx of content carries plenty of upside for individuals and publishers alike. It’s easier than ever to share your gospel. Creatives thrive in this new medium, and businesses are creating engaging new experiences.

However as consumers of this content and as merchants of ideas, the firehose is overwhelming as it is satisfying.

Enter Trend Acceleration

The result of the Content Renaissance is that content has become the currency of change. Ideas are being exchanged, embraced, and evolved at an ever increasing rate.

As a result, while trends used to come and go over the span of years, these days discussions are moving thought leadership at a cadence of months or weeks.

This deeply impacts the way we do business and the way we operate in this world.

For marketers, in particular, it means that the ability to engage consumers with fresh and relevant points of view is a swiftly moving window. The current of new ideas is so fast, that it is easier than ever to attach your brand to something considered more passé.

For PR people, it means a bigger challenge in cutting through the noise with something sharply unique.

For corporations, it means creating products that serve customers in a quickly changing competitive landscape. Small businesses have to move just as quickly with often times fewer resources.

So how do you stay ahead of it?

The key is to identify the right signals and then implement the right workflow to monitor those signals.

1.Recognize the need to monitor for yourself and your company, and dedicate resources to the task.

Monitoring is an art, science, and a process, and above all, it takes time and attention. Recognize that with your daily work or within your business and be deliberate about setting aside time for yourself or people resources within your business to do it well. Have you set aside some time for yourself to crunch through these trends? Do you have the right people on the job? Do you have the right tools in place?

2. Identify the right signals — create the right mix of places and people to follow.

Many algorithms today try to guess what is important to us by predicting future interests based on past behavior. Staying on the cusp, however, requires a proactive, but efficient, way of identifying what the right signals are. A signal is that place from which new ideas and new trends are broadcast.

Identify the most important pieces of news or thinking on the new trend and use those to develop a personalized content mix based on:

  • Key influencers and thought leaders – Who are the main voices in the articles? Who are the main people they cite? Who are other thinkers in that realm?
  • Key producers in Twitter, YouTube, Facebook, and Reddit – Real-time channels can indicate the earliest rumblings of a trend. Find the right people in each of these social networks and add them to your list. Storyful, a company that specializes in newsgathering from social networks, recommends finding relevant content from each of these social channels to get a full picture.
  • Specific Geographies to keep a pulse on – Is your main industry magazines in New York? Is it a new irrigation system being tried in Venice? Is it human trafficking legislation in San Diego? Consider some local sources in your content mix.
  • Keywords – Are there buzzwords that show up within the trend you are monitoring? If you are following the Tea Party movement in America, should you be following any mentions of “Sarah Palin,” “immigration,” “gun ownership”?

Here are some great feeds that other people have created to follow the latest trends in a given industry:

3. Centralize these signals into the fewest number of places that allow you to follow these people, publications, and trends most efficiently.

Much of today’s content is on different platforms and requires you to go to it. Flip this around and have this content come to you by creating the right workflow. Focusing in on the workflow will allow you to crunch through the onslaught of content quickly and methodically. We’re a bit biased, but naturally we recommend Feedly as a place for you to house all the blogs, publications, Google Alerts, YouTube feeds, Facebook feeds, and Twitter feeds you are monitoring.

With Feedly, you can create a separate feed for each specific trend, vertical, product, or industry that you are monitoring. With Feedly Pro, you can even use Power Search to search for specific terms within a feed, organized by media type or date.

4. Archive the data points.

Create a methodology for saving and organizing the precious content pieces you find online that speak to the topic you are following. Many people like to use Evernote or Pocket to save articles. We highly recommend using boards within Feedly to save and organize the great pieces of content you want to share with others or return to later.

5. More eyes, better vision: Crowdsource monitoring

The more people who are collaborating together, the better a pulse you will have on trends and the richer your conversations will be around them. Create an internal system through which all employees can contribute important content on new trends and key teams can ingest this information in an organized fashion.

6. Broadcast your interest and join the conversation

The more you can show your interest in a particular conversation the easier it will be to have conversations with the right influencers. Consider taking the content you are monitoring and broadcasting your interest in the vertical via social channels.

What are ways that you and your company have found effective in finding the right signals or organizing them into workflows that are easy to follow?

Help us choose your new Organize experience

Feedly is the best way to ingest the content you need for work by putting your favorite feeds in an organized newsfeed. Over the past few weeks we have rethought the way you can clean up and reorganize your feedly. I worked with the feedly team to design two different concepts and would love to hear your feedback to help us build the best organized experience possible!

In a recent survey with 5,000 participants, many of you showed us that you like to reorganize your feedly for two main reasons:

Spring cleaning
Every once in a while you need to clean up your feedly to make sure you only follow the feeds that interest you. This involves removing inactive feeds (the ones that have not published in months), removing the feeds you don’t read anymore, and promoting articles to “must-read” publications, so you don’t miss a story.

Reorganization
There are other times when you feel like reorganizing parts or all of your feedly. Maybe you have new interests or you want to split a topic into a few more specific topics, such as splitting your Marketing Collection into SEO and Digital Marketing Collections. All of this involves renaming Collections, moving them around and moving feeds from one Collection to another.

After a few weeks of design work with these two use cases in mind, we came up with two design directions:

Concept 1: Organize At a Glance

The main idea behind this concept is that everything is available in one page with just the crucial information you need to optimize your feedly. Your collections are listed on the right and the selected Collection’s feeds appear at the center of the page. This enables you to move from Collection to Collection without switching context.

You can try out this concept on InVision: https://invis.io/D567GADVZ

Selected-Design

View important information at a glance
With this first concept we are showing you the essential information you need when you need it, no less, no more. For instance, when looking at a Collection you will see the feeds that are Must Read and those which are inactive. It’s just enough information for you to take action with no clutter.

Because your Collections are listed on the right side, you can easily navigate from one to the other rapidly.

Take the main actions in one click
Most actions are one click away or one drag away. Hit the cross or the star icon to remove a feed from a Collection or mark a feed as must read, respectively (see below for examples). Use drag and drop gestures to move a feed to the Collection it should belong to and re-order your Collections.

_
Making a feed must read

minimal-mustread

_
Moving a feeds to a different Collection

minimal-movefeed

_
Reordering a Collection

minimal-movecollection

 

Concept 2: Organize with Deep Site Information

This second concept takes advantage of data tables and the feedly slider. The main page displays all of your Collections. After you select a Collection we use the feedly slider to show all of the feeds it contains.

This concept focuses on showing you as much information as possible in a consistent way so you can easily decide what action to take on each item.

You can try out this concept on InVision: https://invis.io/ED67GAMB2

_
Concept 2: Collection list

advanced-intro1

_
Concept 2: feed list

advanced-intro2

 

See all the data you need
Both the Collection list page and the feed list slider are tables displaying all the information you need to quickly undestand where you should take action. Quickly see which Collections have the most inactive feeds and which feeds last posted a long time ago.

_
Last posted data on feed list

advanced-feedata

Use a consistent popup to edit your feeds
Whether you want to edit the name of a feeds, mark it as read, remove it from a Collection, move to a different one or add it to multiple Collections, a consistent dropdown menu will be there to accomplish all these tasks across the application.

_
Editing a feed

advanced-movingfeeds

_
Reordering a Collection

advanced-movecollection

Both of these concepts are available on InVision (here and there). There are a few things you can interact with so you can get a feel for them. Have a look and let us know about what works and what doesn’t. Feel free to leave comments here or within the InVision prototypes.

We are looking forward to listening to your feedback!
Antoine and the feedly Team.

Get our State of Content Marketing report

Help us choose your new Organize experience

Feedly is the best way to ingest the content you need for work by putting your favorite feeds in an organized newsfeed. Over the past few weeks we have rethought the way you can clean up and reorganize your feedly. I worked with the feedly team to design two different concepts and would love to hear your feedback to help us build the best organized experience possible!

In a recent survey with 5,000 participants, many of you showed us that you like to reorganize your feedly for two main reasons:

Spring cleaning
Every once in a while you need to clean up your feedly to make sure you only follow the feeds that interest you. This involves removing inactive feeds (the ones that have not published in months), removing the feeds you don’t read anymore, and promoting articles to “must-read” publications, so you don’t miss a story.

Reorganization
There are other times when you feel like reorganizing parts or all of your feedly. Maybe you have new interests or you want to split a topic into a few more specific topics, such as splitting your Marketing Collection into SEO and Digital Marketing Collections. All of this involves renaming Collections, moving them around and moving feeds from one Collection to another.

After a few weeks of design work with these two use cases in mind, we came up with two design directions:

Concept 1: Organize At a Glance

The main idea behind this concept is that everything is available in one page with just the crucial information you need to optimize your feedly. Your collections are listed on the right and the selected Collection’s feeds appear at the center of the page. This enables you to move from Collection to Collection without switching context.

You can try out this concept on InVision: https://invis.io/D567GADVZ

Selected-Design

View important information at a glance
With this first concept we are showing you the essential information you need when you need it, no less, no more. For instance, when looking at a Collection you will see the feeds that are Must Read and those which are inactive. It’s just enough information for you to take action with no clutter.

Because your Collections are listed on the right side, you can easily navigate from one to the other rapidly.

Take the main actions in one click
Most actions are one click away or one drag away. Hit the cross or the star icon to remove a feed from a Collection or mark a feed as must read, respectively (see below for examples). Use drag and drop gestures to move a feed to the Collection it should belong to and re-order your Collections.

_
Making a feed must read

minimal-mustread

_
Moving a feeds to a different Collection

minimal-movefeed

_
Reordering a Collection

minimal-movecollection

 

Concept 2: Organize with Deep Site Information

This second concept takes advantage of data tables and the feedly slider. The main page displays all of your Collections. After you select a Collection we use the feedly slider to show all of the feeds it contains.

This concept focuses on showing you as much information as possible in a consistent way so you can easily decide what action to take on each item.

You can try out this concept on InVision: https://invis.io/ED67GAMB2

_
Concept 2: Collection list

advanced-intro1

_
Concept 2: feed list

advanced-intro2

 

See all the data you need
Both the Collection list page and the feed list slider are tables displaying all the information you need to quickly undestand where you should take action. Quickly see which Collections have the most inactive feeds and which feeds last posted a long time ago.

_
Last posted data on feed list

advanced-feedata

Use a consistent popup to edit your feeds
Whether you want to edit the name of a feeds, mark it as read, remove it from a Collection, move to a different one or add it to multiple Collections, a consistent dropdown menu will be there to accomplish all these tasks across the application.

_
Editing a feed

advanced-movingfeeds

_
Reordering a Collection

advanced-movecollection

Both of these concepts are available on InVision (here and there). There are a few things you can interact with so you can get a feel for them. Have a look and let us know about what works and what doesn’t. Feel free to leave comments here or within the InVision prototypes.

We are looking forward to listening to your feedback!
Antoine and the feedly Team.

Get our State of Content Marketing report

Announcing feedly Login

Screenshot 2015-11-11 22.36.13

 

Today, we’re excited to bring you feedly Login, a new way to add a dedicated feedly login to your feedly newsfeed.

This means that you have the freedom to keep your newsfeed separate from your social logins, if you prefer to, and get even more control over your privacy. It is an optional feature: If you are happy with your existing login, you can ignore this post and continue to use your existing login without making any changes.

Adding a feedly Login to your existing login options is easy:

  • Go to http://feedly.com/i/logins
  • Click on the “Add login” button
  • Select the “Add feedly login” option
  • Enter the email and password you would like to use for your feedly login

Once you have added a feedly Login to your account, you may choose to remove the previously used social logins. Or you could choose to keep multiple logins for your newsfeed.

You can also use feedly Login on your phone or tablet. To do that, please upgrade to the latest versions feedly for iOS and feedly for Android.

We are happy to cross this highly requested feature off the roadmap we shared with the community last month. Thanks to the feedly Pro funding, the development of new features is accelerating. Thank you for your backing!

We look forward to hearing what you think and answering any questions you may have.

/David, Arthur, Edwin, Noelle

FAQs

Q: Do I have to use the feedly login?
Nope, you don’t have to. You can keep using your current login credentials and not touch anything, if you wish.

Q: What are the password rules?
Your password must be at least eight characters long. That’s it!

Q: Does my password expire?
No, it doesn’t expire.

Q: I got an email to confirm my feedly email address. Do I have to click on the link?
The short answer is yes. It’s a good idea to confirm your email because it will enable you to reset your password if you forget it.

Q: Can I reset my password?
Yes, if you forgot your password, you can reset it from the login page and we’ll send you instructions. We can only send an email if you have verified your email address (see above).

Get our State of Content Marketing report

Announcing feedly Login

Screenshot 2015-11-11 22.36.13

 

Today, we’re excited to bring you feedly Login, a new way to add a dedicated feedly login to your feedly newsfeed.

This means that you have the freedom to keep your newsfeed separate from your social logins, if you prefer to, and get even more control over your privacy. It is an optional feature: If you are happy with your existing login, you can ignore this post and continue to use your existing login without making any changes.

Adding a feedly Login to your existing login options is easy:

  • Go to http://feedly.com/i/logins
  • Click on the “Add login” button
  • Select the “Add feedly login” option
  • Enter the email and password you would like to use for your feedly login

Once you have added a feedly Login to your account, you may choose to remove the previously used social logins. Or you could choose to keep multiple logins for your newsfeed.

You can also use feedly Login on your phone or tablet. To do that, please upgrade to the latest versions feedly for iOS and feedly for Android.

We are happy to cross this highly requested feature off the roadmap we shared with the community last month. Thanks to the feedly Pro funding, the development of new features is accelerating. Thank you for your backing!

We look forward to hearing what you think and answering any questions you may have.

/David, Arthur, Edwin, Noelle

FAQs

Q: Do I have to use the feedly login?
Nope, you don’t have to. You can keep using your current login credentials and not touch anything, if you wish.

Q: What are the password rules?
Your password must be at least eight characters long. That’s it!

Q: Does my password expire?
No, it doesn’t expire.

Q: I got an email to confirm my feedly email address. Do I have to click on the link?
The short answer is yes. It’s a good idea to confirm your email because it will enable you to reset your password if you forget it.

Q: Can I reset my password?
Yes, if you forgot your password, you can reset it from the login page and we’ll send you instructions. We can only send an email if you have verified your email address (see above).

Get our State of Content Marketing report

Join feedly and help make customer support awesome

 

Update: Nov 21st – This position has been filled. We are excited to have Petr join feedly and lead our customer support group. More in this the first week of January. -Edwin

Hello. We are looking for someone to join the feedly team and lead our customer relationship efforts. This is an important role at feedly because you will be in direct contact with our users and will have a direct impact on how successful they are at using feedly.

Here is a short overview who we are and the qualities we are looking for in a candidate.

Who are we?

  • Feedly is a team of 10 people serving 8M+ users.
  • We are passionate about the Open Web, the power of personalization and our mission to connect people to the ideas and information that matters to them. We have big ambitions for feedly.
  • We are profitable – with a feedly Pro community of 60K subscribers (and growing). We are thrilled that our users are our customers – it helps us focus on building an awesome product (And it also makes the relationship with our users super important).
  • We recently announced the upcoming team/business version of feedly and the level of demand has been huge. We are working on scaling the team to respond to the amazing level of interest from the community.
  • Our differentiation is based on design, ease of use, and technology. So we heavily invest in pushing the limits on both fronts. We have a very refined and iterative design process and we use a modern technology stack on both the front end and the back end.
  • Although our main focus is on building a great product and serving our customers, we are also investing time into nurturing our core values and culture: “Passion for learning/Growth mindset”, “Design like you are right, and listen like you are wrong” and “See opportunity in crisis”.
  • We have a flat organization and work with an agile monthly development process. Everything is discussed openly. Every member of the team has high autonomy and can have high impact at many levels of the product and company culture.
  • We take care of our team. We provide competitive salaries, very generous stock option packages, and a full slate of benefits including health coverage and pre-tax commuter benefits. We also believe in work/life balance: we are in this for the long term.
  • We have a flexible vacation policy, sponsor sports packages, and provide a monthly book allowance to encourage personal growth. Perks include the best equipment available on the market to help you get your job done. We pride ourselves on company get-togethers like our weekly lunches and our monthly Roadmap meetings, which reinforce our culture of collaboration and connectivity.
  • We have offices in Palo Alto and San Francisco to help optimize teamwork while minimizing commute.

You are:

  • You have a growth mindset and love to continuously learn and grow.
  • You are patient, empathic and enjoy interacting with customers.
  • You are persistent and energetic and ready to do whatever it takes to help customers troubleshoot issues.
  • You are a team player and enjoy working with the product team to learn how products work and offer feedback on how to improve the experience.
  • You enjoy sharing knowledge and information with others, writing tutorials and FAQ articles.
  • You either live in the San Francisco area or are interested in a remote working experience.

During your first year at feedly you will:

  • Help thousands of interesting users. The feedly community is very diverse and comes from all over the world. From the academic researcher who uses feedly to stay on top of the latest publications in her field to the social media specialist, CIO, doctor, lawyer, as well as the passionate fly fishing enthusiast, rock climbing fanatic, YouTube fan and die-hard foodie … 8 Million users following 40+ million of feeds on the web means you will get to interact with people from all over the map.
  • Enhance the toolkit we use to support our users and make them more successful. The team has been working on building feedly for over 6 years now. We have a number of tools and systems in place to try and provide the most effective support to our user community (tutorials, knowledge base, Helpscout). Of course, these efforts can always be improved. As the lead for customer relations, you will be able to expand on these existing tools and build on these foundations to provide the best level of support to the community.
  • Work closely with the product team on how to improve feedly. User feedback is essential to our product development process. Input that we get from the community feeds into the features that we build, the design of the app, and everyone in the team benefits from user feedback. As customer success champion, you will be the voice of the user.
  • Contribute to building a culture centered around doing what’s right for users.

Interested?

If you are interested in exploring this opportunity, please apply to send us some information about yourself.

Our hiring process takes 2-3 weeks. It starts with a 20-minutes Skype introduction where you get to know us and we get to know you. If there is a match, we set up a follow up meeting to learn more about your customer support experience. We finish the process with 3 short meetings where you get to talk to various people in the team – focusing on culture fit.

Edwin
CEO/co-founder

Join feedly and help make customer support awesome

 

Update: Nov 21st – This position has been filled. We are excited to have Petr join feedly and lead our customer support group. More in this the first week of January. -Edwin

Hello. We are looking for someone to join the feedly team and lead our customer relationship efforts. This is an important role at feedly because you will be in direct contact with our users and will have a direct impact on how successful they are at using feedly.

Here is a short overview who we are and the qualities we are looking for in a candidate.

Who are we?

  • Feedly is a team of 10 people serving 8M+ users.
  • We are passionate about the Open Web, the power of personalization and our mission to connect people to the ideas and information that matters to them. We have big ambitions for feedly.
  • We are profitable – with a feedly Pro community of 60K subscribers (and growing). We are thrilled that our users are our customers – it helps us focus on building an awesome product (And it also makes the relationship with our users super important).
  • We recently announced the upcoming team/business version of feedly and the level of demand has been huge. We are working on scaling the team to respond to the amazing level of interest from the community.
  • Our differentiation is based on design, ease of use, and technology. So we heavily invest in pushing the limits on both fronts. We have a very refined and iterative design process and we use a modern technology stack on both the front end and the back end.
  • Although our main focus is on building a great product and serving our customers, we are also investing time into nurturing our core values and culture: “Passion for learning/Growth mindset”, “Design like you are right, and listen like you are wrong” and “See opportunity in crisis”.
  • We have a flat organization and work with an agile monthly development process. Everything is discussed openly. Every member of the team has high autonomy and can have high impact at many levels of the product and company culture.
  • We take care of our team. We provide competitive salaries, very generous stock option packages, and a full slate of benefits including health coverage and pre-tax commuter benefits. We also believe in work/life balance: we are in this for the long term.
  • We have a flexible vacation policy, sponsor sports packages, and provide a monthly book allowance to encourage personal growth. Perks include the best equipment available on the market to help you get your job done. We pride ourselves on company get-togethers like our weekly lunches and our monthly Roadmap meetings, which reinforce our culture of collaboration and connectivity.
  • We have offices in Palo Alto and San Francisco to help optimize teamwork while minimizing commute.

You are:

  • You have a growth mindset and love to continuously learn and grow.
  • You are patient, empathic and enjoy interacting with customers.
  • You are persistent and energetic and ready to do whatever it takes to help customers troubleshoot issues.
  • You are a team player and enjoy working with the product team to learn how products work and offer feedback on how to improve the experience.
  • You enjoy sharing knowledge and information with others, writing tutorials and FAQ articles.
  • You either live in the San Francisco area or are interested in a remote working experience.

During your first year at feedly you will:

  • Help thousands of interesting users. The feedly community is very diverse and comes from all over the world. From the academic researcher who uses feedly to stay on top of the latest publications in her field to the social media specialist, CIO, doctor, lawyer, as well as the passionate fly fishing enthusiast, rock climbing fanatic, YouTube fan and die-hard foodie … 8 Million users following 40+ million of feeds on the web means you will get to interact with people from all over the map.
  • Enhance the toolkit we use to support our users and make them more successful. The team has been working on building feedly for over 6 years now. We have a number of tools and systems in place to try and provide the most effective support to our user community (tutorials, knowledge base, Helpscout). Of course, these efforts can always be improved. As the lead for customer relations, you will be able to expand on these existing tools and build on these foundations to provide the best level of support to the community.
  • Work closely with the product team on how to improve feedly. User feedback is essential to our product development process. Input that we get from the community feeds into the features that we build, the design of the app, and everyone in the team benefits from user feedback. As customer success champion, you will be the voice of the user.
  • Contribute to building a culture centered around doing what’s right for users.

Interested?

If you are interested in exploring this opportunity, please apply to send us some information about yourself.

Our hiring process takes 2-3 weeks. It starts with a 20-minutes Skype introduction where you get to know us and we get to know you. If there is a match, we set up a follow up meeting to learn more about your customer support experience. We finish the process with 3 short meetings where you get to talk to various people in the team – focusing on culture fit.

Edwin
CEO/co-founder

Safari Viewer, San Francisco and 3D touch – New feedly for iOS

feedly for iOS 9

The new feedly for iOS is available for download in the App Store. This update takes advantage of the enhancements in iOS 9, reduces crashes, and improves battery consumption.

Get feedly for iOS

01. Safari viewer

Safari viewer

We integrated feedly with the new iOS 9 Safari viewer so that when you open websites you can take advantage of the full power of Safari.

02. San Francisco font

San Francisco Font

As part of iOS 9, Apple designed a new font called San Francisco which is more readable at small sizes and more beautiful when used for headlines. For those using this new operating system, we transitioned feedly’s fonts from Helvetica to San Francisco to take advantage of those new features. We are also offering you an option to use San Francisco as the default article font, if you prefer a sans serif reading experience.

03. No more background activity

Your battery is going to love this change.

04. Home screen quick actions

feedly home screen quick actions

If you are running iPhone 6s, you can force touch the feedly app icon and quickly jump to your today, your must reads, your saved storied, or the explore section.

05. Fixes a few crashes

There were a few crash reports in the reviews. We hate crashes as much as anybody else, so we took the time to rewrite how webpages are loaded in feedly and optimize what happens when you swipe from one story to another. This should result in fewer crashes.

Get feedly for iOS

We are excited to check off one of the items in the roadmap we shared with the community last week.

-Michal, Arthur and Edwin

60,000 Pro subscribers and what to expect next

Screenshot 2015-10-15 15.53.38

Today we passed an exciting new milestone: 60,000 users have subscribed to feedly Pro. We would like to take a moment and thank each one of you and share some of the projects we are working on, thanks to this new funding.

1. More servers – The feedly cloud is connected to 42,000,000 feeds of information, receiving about 50,000,000 new stories every day. We are adding servers to the feedly Cloud to store, organize, and index all of this information so that we can continue to serve you feedly very fast.

 2. Feedly login (#delivered / Nov 16th 2015 / Announcement) – This is something a lot of users have been requesting for some time. We now have the resources to fund this project and make it a reality. We will continue to offer the ability to log in with Google, Facebook, Twitter, Microsoft, and Evernote to people who prefer to use existing logins. We are also adding support for logging in with Slack and Office 365, since we hear that it will make logging in even easier for some of our users.

3. Shared tags – When we released Shared Collections last month, some users asked us to go one step further and also allow them to share some of their tags. We really like this idea and are working on both continuing to enhance Shared Collections and adding shared tags.

4. Filtering, saved search, and noise reduction – We have been hearing a lot of murmurs from you around the need for filtering and for alerts. We are going to use part of the new Pro funding for a project that will allow you to define manual and automated filters. It will also allow you to save searches as alerts. We love the idea of giving you even more control over how to tailor your feedly. More signal, less noise.

5. Better Slack integration – We think that we can reduce some of the friction that exists around manually sharing stories from your feedly into your Slack channels. Many users are  using feedly and Slack in tandem, so we are going to invest some time enhancing the integration.

6. Fewer iOS crashes (#delivered / Oct 21st 2015 / Announcement)– We have been receiving some reports of iOS crashes. They seem related to loading web pages, videos, and animated gifs within feedly. We hate crashes as much as anyone else, and we are fixing this. We are investing time into a new update of the feedly iOS application which changes how we load content and minimizes the risk of the application crashing. We are also investing time optimizing how we serve content to minimize battery usage. You should see the fruits of this work in the v30 update of the app which should be available within a few weeks.

7. Team edition – More on that soon…

Thanks to your backing, we’re able to continuously invest in building a better, faster, stronger and more useful work newsfeed. It is a great pleasure to serve you.

Edwin, Noelle and Remi

60,000 Pro subscribers and what to expect next

Screenshot 2015-10-15 15.53.38

Today we passed an exciting new milestone: 60,000 users have subscribed to feedly Pro. We would like to take a moment and thank each one of you and share some of the projects we are working on, thanks to this new funding.

1. More servers – The feedly cloud is connected to 42,000,000 feeds of information, receiving about 50,000,000 new stories every day. We are adding servers to the feedly Cloud to store, organize, and index all of this information so that we can continue to serve you feedly very fast.

 2. Feedly login (#delivered / Nov 16th 2015 / Announcement) – This is something a lot of users have been requesting for some time. We now have the resources to fund this project and make it a reality. We will continue to offer the ability to log in with Google, Facebook, Twitter, Microsoft, and Evernote to people who prefer to use existing logins. We are also adding support for logging in with Slack and Office 365, since we hear that it will make logging in even easier for some of our users.

3. Shared tags – When we released Shared Collections last month, some users asked us to go one step further and also allow them to share some of their tags. We really like this idea and are working on both continuing to enhance Shared Collections and adding shared tags.

4. Filtering, saved search, and noise reduction – We have been hearing a lot of murmurs from you around the need for filtering and for alerts. We are going to use part of the new Pro funding for a project that will allow you to define manual and automated filters. It will also allow you to save searches as alerts. We love the idea of giving you even more control over how to tailor your feedly. More signal, less noise.

5. Better Slack integration – We think that we can reduce some of the friction that exists around manually sharing stories from your feedly into your Slack channels. Many users are  using feedly and Slack in tandem, so we are going to invest some time enhancing the integration.

6. Fewer iOS crashes (#delivered / Oct 21st 2015 / Announcement)– We have been receiving some reports of iOS crashes. They seem related to loading web pages, videos, and animated gifs within feedly. We hate crashes as much as anyone else, and we are fixing this. We are investing time into a new update of the feedly iOS application which changes how we load content and minimizes the risk of the application crashing. We are also investing time optimizing how we serve content to minimize battery usage. You should see the fruits of this work in the v30 update of the app which should be available within a few weeks.

7. Team edition – More on that soon…

Thanks to your backing, we’re able to continuously invest in building a better, faster, stronger and more useful work newsfeed. It is a great pleasure to serve you.

Edwin, Noelle and Remi

Learn something new with 6 useful Shared Collections

We built our new feature, Shared Collections, with the idea that content becomes even more powerful when you are able to share it with others. The popular saying about teaching a man to fish is true: When you show your work newsfeed to others, you empower others to grow as well.

We’ve seen so many inspiring Shared Collections over the past few weeks, and we wanted to highlight some of our favorites. Gain an expert perspective by following what these professionals consume regularly.

(Have your own expertise? Make your own Shared Collection with a feedly Pro account and post the URL in the comments. We’ll choose one to win feedly Pro for life.)

Get your own Shared Collection

01. Become a better TV Writer

Dane Anderson, a TV writer in Los Angeles, uses his feedly to keep up on entertainment industry trades and other film and television news sources. He curates a couple of collections at the bottom of his feed to research projects he’s working on. Check out Dane Shared Collections on TV + Movies, Crime + Forensics, and Security Science Shared Collections (Can you tell what he must be writing?).

http://feedly.com/dane

Screenshot_2015-09-28-15-08-00

02. Become a better creative influencer

Santa Monica creative director Lee Schneider of Red Cup Agency uses his feedly to stay on top of design topics and follow specific news beats. Check out his collection on influence to see resources on how to spread ideas.

http://feedly.com/redcupagency

Screenshot_2015-09-30-14-57-05 (1)

03. Become an expert on the latest in education technology

Ted Curran is an Oakland-based instructional technologist at Pearson Education’s Emerging Models division. His goal is to empower students and teachers to improving teaching through technology. Check out his Shared Collection to read the very latest in edtech.

https://feedly.com/tedcurran

Screenshot_2015-09-28-15-08-59

03. Become versed in brand identity

Graham Smith is a designer in East Sussex, England, who focuses on logo and brand identity. He caters to a large crowd of 46.1k followers on his Twitter. If you follow him and are thirsty for more, get deep into the nuances of typography and follow Graham’s Shared Collection for a curated list of great resources.

https://feedly.com/thelogosmith

Screenshot_2015-09-28-15-09-21

05.  Become informed about marine biology

About 71 percent of the world is water, and you can plunge into the deep blue with Madrid-based marine biologist Gipsy Jules’s collections on Climate Environment, Green Tech, and Science.

http://feedly.com/gipsyjules

Screenshot_2015-09-28-15-09-39

06. Become a better salesperson

Interested in improving your sales skill set? DocSend is a company that helps sales teams understand what happens after they hit send. But sales is not only about the tools, but the way you use them. The company has curated a list of great resources to help people get better at sales.

http://feedly.com/docsend

Screenshot_2015-09-29-17-55-23

We hope you enjoy these Shared Collections! If there are other Shared Collections you love, please leave them in the comments—or add your own for a chance to win feedly Pro for life.

Start a Shared Collection

Learn something new with 6 useful Shared Collections

We built our new feature, Shared Collections, with the idea that content becomes even more powerful when you are able to share it with others. The popular saying about teaching a man to fish is true: When you show your work newsfeed to others, you empower others to grow as well.

We’ve seen so many inspiring Shared Collections over the past few weeks, and we wanted to highlight some of our favorites. Gain an expert perspective by following what these professionals consume regularly.

(Have your own expertise? Make your own Shared Collection with a feedly Pro account and post the URL in the comments. We’ll choose one to win feedly Pro for life.)

Get your own Shared Collection

01. Become a better TV Writer

Dane Anderson, a TV writer in Los Angeles, uses his feedly to keep up on entertainment industry trades and other film and television news sources. He curates a couple of collections at the bottom of his feed to research projects he’s working on. Check out Dane Shared Collections on TV + Movies, Crime + Forensics, and Security Science Shared Collections (Can you tell what he must be writing?).

http://feedly.com/dane

Screenshot_2015-09-28-15-08-00

02. Become a better creative influencer

Santa Monica creative director Lee Schneider of Red Cup Agency uses his feedly to stay on top of design topics and follow specific news beats. Check out his collection on influence to see resources on how to spread ideas.

http://feedly.com/redcupagency

Screenshot_2015-09-30-14-57-05 (1)

03. Become an expert on the latest in education technology

Ted Curran is an Oakland-based instructional technologist at Pearson Education’s Emerging Models division. His goal is to empower students and teachers to improving teaching through technology. Check out his Shared Collection to read the very latest in edtech.

https://feedly.com/tedcurran

Screenshot_2015-09-28-15-08-59

03. Become versed in brand identity

Graham Smith is a designer in East Sussex, England, who focuses on logo and brand identity. He caters to a large crowd of 46.1k followers on his Twitter. If you follow him and are thirsty for more, get deep into the nuances of typography and follow Graham’s Shared Collection for a curated list of great resources.

https://feedly.com/thelogosmith

Screenshot_2015-09-28-15-09-21

05.  Become informed about marine biology

About 71 percent of the world is water, and you can plunge into the deep blue with Madrid-based marine biologist Gipsy Jules’s collections on Climate Environment, Green Tech, and Science.

http://feedly.com/gipsyjules

Screenshot_2015-09-28-15-09-39

06. Become a better salesperson

Interested in improving your sales skill set? DocSend is a company that helps sales teams understand what happens after they hit send. But sales is not only about the tools, but the way you use them. The company has curated a list of great resources to help people get better at sales.

http://feedly.com/docsend

Screenshot_2015-09-29-17-55-23

We hope you enjoy these Shared Collections! If there are other Shared Collections you love, please leave them in the comments—or add your own for a chance to win feedly Pro for life.

Start a Shared Collection

シンプルで履きやすい!合わせやすい!コンバースで足元コーデイネート★

ハイカットもローカットもかっこよくて合わせやすいのがコンバースのスニーカー。シンプルな形でカジュアルにもエレガントにも履きこなせます。どのカラーも綺麗な発色だから、ついついいくつも欲しくなってしまいますね。素敵なコンバースコーデをご紹介していきましょう。

秋コーデの差し色にも◎カラフルスニーカーを足元に取り入れて

ダークカラーの服が多くなる秋でも、足元をカラフルにするとおしゃれです。ナイロン素材のものをはじめ、カラフルスニーカーはコーディネートの外しとしても大活躍。スポーティーなファッションだけでなく、ナチュラルファッションにも合わせやすいんですよ。SAUCONY(サッカニー)、PATRICK(パトリック)、BROOKS(ブルックス)、KARHU(カルフ)の4ブランドのスニーカーコーデをご紹介します。

男女問わずリピーター多!大人気<Reebok・ポンプフューリー>でおしゃれな足元を★

空気を注入するポンプチェンバーをアッパーに導入することで、フィット感と軽量化に成功したReebok(リーボック)のポンプフューリー(Pump Fury)。1994年に登場してから、画期的でお洒落なランニングシューズとして人気を博しています。独創的なフォルムには愛好家も多い魅力的なポンプフューリーをご紹介していきましょう。

Join feedly! We are growing our dev team.

Screenshot 2015-08-29 13.55.23

Hi. We are feedly. We are a small team located in San Francisco and Palo Alto. We are passionate about the web, personalization, and connecting people to the content they rely on to think, learn, and keep ahead. We serve million users and teams, connecting them to the subset of the web that matters to them. We love to listen to our users and iterate quickly – it helps us get details right. We are funded by our users and profitable. We are thrilled that our users are our customers – it helps us focus.

We have big ambitions for feedly. We are starting a new set of projects aimed at making feedly smarter, more collaborative, and more ubiquitous. We are looking for passionate front end developers to join our dev team and play key roles in this new chapter.

This is an excellent opportunity join the ground floor of a startup with great traction, revenue, and great customers. If you thrive in an entrepreneurial startup environment and want to be surrounded by experienced people who love their work, you might be a great fit for this position.

Why apply for this job?

  • Work as a key member of a high-performance, lean startup team
  • Stay in the forefront of software development – on both mobile and web
  • Help build a startup from the ground up
  • Contribute to improving the web and keeping it open

During your first year at feedly you will:

  • Think about interesting problems around personalization and collaboration
  • Work with the design team to define new features
  • Architect new UI components
  • Write reusable Javascript/ReactJS libraries, semantic HTML and responsive CSS
  • Define RESTful web services
  • Deploy to prod at least once a week
  • Listen to user feedback and iterate fast
  • Contribute ideas to the feedly roadmap

You should have:

  • Degree in CS or related field
  • Solid Javascript fundamentals (React or Angular are a plus)
  • Experience building a large scale web application
  • Interest in solving hard problems
  • (Plus) Experience working on an open source project
  • (Plus) Experience leading a dev team

You are:

At feedly, we take care of our team. We provide competitive salaries, very generous stock option packages, and a full slate of benefits including health coverage and pre-tax commuter benefits. We also believe in work/life balance – we are in this for the long term. We have a flexible vacation policy, sponsor sports packages, and provide a monthly book allowance to encourage personal growth. Perks include the best equipment available on the market to help you get your job done. We pride ourselves on company get-togethers like our weekly lunches and our monthly Roadmap meetings, which reinforce our culture of collaboration and connectivity. We have offices in Palo Alto and San Francisco to help optimize commute.

Feedly’s core values and culture are built around embracing a growth mindset and being authentic, customer-focused, and collaborative. Joining the ground floor of a growing startup means that you will have control and direct impact on how feedly serves millions of users everyday. You will also get the unique opportunity to grow as feedly grows and reach your full potential.

Interested?

Please send me an email to edwin@feedly.com and include a link to your GitHub, your LinkedIn profile or your resume.

Referral program

If you are not the right person but know of someone who you think would be a perfect fit, we have a $20K referral program in place to thank you for your help. Just send us an introduction email to the right candidate with a link to their LinkedIn/GitHub profile.

Edwin
CEO/co-founder

Join feedly! We are growing our dev team.

Screenshot 2015-08-29 13.55.23

Hi. We are feedly. We are a small team located in San Francisco and Palo Alto. We are passionate about the web, personalization, and connecting people to the content they rely on to think, learn, and keep ahead. We serve million users and teams, connecting them to the subset of the web that matters to them. We love to listen to our users and iterate quickly – it helps us get details right. We are funded by our users and profitable. We are thrilled that our users are our customers – it helps us focus.

We have big ambitions for feedly. We are starting a new set of projects aimed at making feedly smarter, more collaborative, and more ubiquitous. We are looking for passionate front end developers to join our dev team and play key roles in this new chapter.

This is an excellent opportunity join the ground floor of a startup with great traction, revenue, and great customers. If you thrive in an entrepreneurial startup environment and want to be surrounded by experienced people who love their work, you might be a great fit for this position.

Why apply for this job?

  • Work as a key member of a high-performance, lean startup team
  • Stay in the forefront of software development – on both mobile and web
  • Help build a startup from the ground up
  • Contribute to improving the web and keeping it open

During your first year at feedly you will:

  • Think about interesting problems around personalization and collaboration
  • Work with the design team to define new features
  • Architect new UI components
  • Write reusable Javascript/ReactJS libraries, semantic HTML and responsive CSS
  • Define RESTful web services
  • Deploy to prod at least once a week
  • Listen to user feedback and iterate fast
  • Contribute ideas to the feedly roadmap

You should have:

  • Degree in CS or related field
  • Solid Javascript fundamentals (React or Angular are a plus)
  • Experience building a large scale web application
  • Interest in solving hard problems
  • (Plus) Experience working on an open source project
  • (Plus) Experience leading a dev team

You are:

At feedly, we take care of our team. We provide competitive salaries, very generous stock option packages, and a full slate of benefits including health coverage and pre-tax commuter benefits. We also believe in work/life balance – we are in this for the long term. We have a flexible vacation policy, sponsor sports packages, and provide a monthly book allowance to encourage personal growth. Perks include the best equipment available on the market to help you get your job done. We pride ourselves on company get-togethers like our weekly lunches and our monthly Roadmap meetings, which reinforce our culture of collaboration and connectivity. We have offices in Palo Alto and San Francisco to help optimize commute.

Feedly’s core values and culture are built around embracing a growth mindset and being authentic, customer-focused, and collaborative. Joining the ground floor of a growing startup means that you will have control and direct impact on how feedly serves millions of users everyday. You will also get the unique opportunity to grow as feedly grows and reach your full potential.

Interested?

Please send me an email to edwin@feedly.com and include a link to your GitHub, your LinkedIn profile or your resume.

Referral program

If you are not the right person but know of someone who you think would be a perfect fit, we have a $20K referral program in place to thank you for your help. Just send us an introduction email to the right candidate with a link to their LinkedIn/GitHub profile.

Edwin
CEO/co-founder

Meet Shared Collections: Now you can choose to share what you read with others

Try Shared Collections NowRead Tutorial

At feedly, we believe at our core that knowledge is power, and thus content is empowering—and even more so when you share it!

So we are excited to introduce today a new feedly Pro feature we call Shared Collections—a new and highly requested tool that lets you choose to share what you read with your teammates, colleagues, and followings.

With Shared Collections, you can take the collections of reading sources you’ve already created—or create a new collection for the purpose of sharing—and make them public on one shared collections page dedicated just for you or your team. This Shared Collection page will showcase all of the blogs, publications, YouTube feeds, and Google News Alerts you want to showcase and make it easy for other people to follow the same sources with just a click. It’ll also allow you to create a personalized URL for your Shared Collections (nab the one you want today!).

Take that Shared Collections page and use it to collaborate with others or to show the world what feeds your mind. You can even customize it to fit your company’s identity or your personal brand.

Screenshot 2015-09-01 08.15.18

Shared Collections is completely opt-in. All of your collections default to private, so you can make use of this feature only if you want to. When you are ready to share, turn on the collections you want public and keep your personal collections private.

See Shared Collections in action.

See how ThoughtWorks, a consulting agency in San Francisco, has been using Shared Collections to collaborate across their organization and to scale their content marketing efforts:

Here are a few ways you can use your Shared Collections:

Help your organization all follow the same publications, blogs, YouTube feeds, and Google Alerts. Empower your workforce to read and share.

Lead your industry by curating and sharing a rich list of must-follow reads. Lead others by showing them the important sources in your industry and move everyone forward together.

Help your teammates and peers find the best publications, blogs, YouTube feeds, and Google Alerts to do their jobs and join the conversation. Keep your teammates informed, moving in the same direction, and inspired with new ideas.

Make it easy to promote your company or agency’s thought leadership by putting all of your employees’ blogs and social media in one easy-to-follow branded page. Provide your customers, clients, social media following, and observers with a one-stop shop to find all of the resources created by your company. Perfect for any company in content marketing or with an employee social media program.

Organize your social media curation efforts by getting your team organized with the same sources. Need to feed the Content Monster? Arm your social media team with lots of publications and blogs to find entertaining posts.

Looking for some inspiration? Go to http://feedly.com/i/discover to browse other people’s Collections. Here are just a few we love:

Screen Shot 2015-08-27 at 11.33.19 AM
Guy Kawasaki’s Shared Collection page – See how he feeds his social media channels, i.e. “The Content Monster.”

Screen Shot 2015-08-27 at 11.35.04 AM
MIT’s Shared Collection page – Get all of MIT’s rich—and often free—resources in one place. Easily browse MIT’s feed by department and add their content to get the latest on what one of the world’s best universities is doing at the forefront of science and technology.

Screen Shot 2015-08-27 at 11.36.14 AM
Seth Godin’s Shared Collection page – See what this marketing expert reads about marketing, so you can become an expert, too.

Screen Shot 2015-08-27 at 11.38.36 AM
Annie Cushing’s Shared Collection page –  Annie, who is a data analytics and SEO expert, uses her Shared Collection page to share interesting sites on a daily basis to her friends and colleagues on social media.

Screen Shot 2015-08-31 at 10.54.13 PM
ThoughtWorks’s Shared Collection page – As spotlighted in the video above, ThoughtWorks uses Shared Collections to provide clients resources, to boost internal collaboration and communication, and to stay connected to alumni.

Try Shared Collections NowRead Tutorial

Enjoy the feature! Please try it out and if you make a cool Shared Collection, share it with the feedly community in the comments below and we’ll spotlight our favorites. For more information on making the most of Shared Collections, you can check out the tutorial.

– Team feedly

Meet Shared Collections: Now you can choose to share what you read with others

Try Shared Collections NowRead Tutorial

At feedly, we believe at our core that knowledge is power, and thus content is empowering—and even more so when you share it!

So we are excited to introduce today a new feedly Pro feature we call Shared Collections—a new and highly requested tool that lets you choose to share what you read with your teammates, colleagues, and followings.

With Shared Collections, you can take the collections of reading sources you’ve already created—or create a new collection for the purpose of sharing—and make them public on one shared collections page dedicated just for you or your team. This Shared Collection page will showcase all of the blogs, publications, YouTube feeds, and Google News Alerts you want to showcase and make it easy for other people to follow the same sources with just a click. It’ll also allow you to create a personalized URL for your Shared Collections (nab the one you want today!).

Take that Shared Collections page and use it to collaborate with others or to show the world what feeds your mind. You can even customize it to fit your company’s identity or your personal brand.

Screenshot 2015-09-01 08.15.18

Shared Collections is completely opt-in. All of your collections default to private, so you can make use of this feature only if you want to. When you are ready to share, turn on the collections you want public and keep your personal collections private.

See Shared Collections in action.

See how ThoughtWorks, a consulting agency in San Francisco, has been using Shared Collections to collaborate across their organization and to scale their content marketing efforts:

Here are a few ways you can use your Shared Collections:

Help your organization all follow the same publications, blogs, YouTube feeds, and Google Alerts. Empower your workforce to read and share.

Lead your industry by curating and sharing a rich list of must-follow reads. Lead others by showing them the important sources in your industry and move everyone forward together.

Help your teammates and peers find the best publications, blogs, YouTube feeds, and Google Alerts to do their jobs and join the conversation. Keep your teammates informed, moving in the same direction, and inspired with new ideas.

Make it easy to promote your company or agency’s thought leadership by putting all of your employees’ blogs and social media in one easy-to-follow branded page. Provide your customers, clients, social media following, and observers with a one-stop shop to find all of the resources created by your company. Perfect for any company in content marketing or with an employee social media program.

Organize your social media curation efforts by getting your team organized with the same sources. Need to feed the Content Monster? Arm your social media team with lots of publications and blogs to find entertaining posts.

Looking for some inspiration? Go to http://feedly.com/i/discover to browse other people’s Collections. Here are just a few we love:

Screen Shot 2015-08-27 at 11.33.19 AM
Guy Kawasaki’s Shared Collection page – See how he feeds his social media channels, i.e. “The Content Monster.”

Screen Shot 2015-08-27 at 11.35.04 AM
MIT’s Shared Collection page – Get all of MIT’s rich—and often free—resources in one place. Easily browse MIT’s feed by department and add their content to get the latest on what one of the world’s best universities is doing at the forefront of science and technology.

Screen Shot 2015-08-27 at 11.36.14 AM
Seth Godin’s Shared Collection page – See what this marketing expert reads about marketing, so you can become an expert, too.

Screen Shot 2015-08-27 at 11.38.36 AM
Annie Cushing’s Shared Collection page –  Annie, who is a data analytics and SEO expert, uses her Shared Collection page to share interesting sites on a daily basis to her friends and colleagues on social media.

Screen Shot 2015-08-31 at 10.54.13 PM
ThoughtWorks’s Shared Collection page – As spotlighted in the video above, ThoughtWorks uses Shared Collections to provide clients resources, to boost internal collaboration and communication, and to stay connected to alumni.

Try Shared Collections NowRead Tutorial

Enjoy the feature! Please try it out and if you make a cool Shared Collection, share it with the feedly community in the comments below and we’ll spotlight our favorites. For more information on making the most of Shared Collections, you can check out the tutorial.

– Team feedly

秋冬のスタイリングにおすすめ◎ 最旬ニューバランススニーカー

今シーズンはadidas(アディダス)やNIKE(ナイキ)、Reebok(リーボック)など様々な種類のスニーカーが人気ですね。ただ合わせやすや、歩きやすさといった実用面ではやはりNEW BALANCE(ニューバランス)がおすすめ。 今回は1400やM996といった定番のモデルに比べプライスを抑えたモデルや少し雰囲気の違ったデザインなど旬なモデルをご紹介。秋冬のスタイリングの是非取り入れてみてはいかがでしょうか。

”くま”のマークがかわいいね♪北欧発「カルフ」のスニーカーに注目!

フィンランドのヘルシンキで生まれた「KARHU(カルフ)」のスニーカー。1952年のヘルシンキ・オリンピックのあとに世界のトップアスリートたちがこぞってカルフのスニーカーを履いたことで世界的に有名になりました。履き心地は抜群!さらにデザイン性にも優れています。ナイキやニューバランスもいいけれど、人とは少し違ったオシャレを楽しんでみませんか?

Designing the future of the work newsfeed

“If we encounter a man of rare intellect, we should ask him what books he reads.”
–Ralph Waldo Emerson

As human beings, our lives are shaped by the collection of experiences we live and the people we know.

One of the ways we broaden what we learn from others is by reading. Reading shapes what we know, who we are, how we see, and how we think. Reading is our silent teacher and mentor. It parents us. It’s on our team when we are are alone. It builds our character. It grows our person and intellect, around life and our life’s work. It is an age-old tradition that has transformed societies, started revolutions, and raised world changers. Reading empowers us to be more and to do more.

This is why at feedly we believe that reading is so powerful, especially when it comes to our professional lives. Magic moments manifest when people connect to new ideas through reading — which becomes the fodder for new ideas, innovations, and paradigm shifts. With the explosion of great content all over the web, this type of transformation through reading will only continue to accelerate and help us get better and better at what we do. In this sense, reading is more powerful than ever.

So we’ve dedicated ourselves to facilitating the productive, seamless integration of ideas, knowledge, and creativity, full of magic moments.

With feedly, we are building the “work newsfeed” — the most personalized way for the content you rely on to come to you, so that you can read important stories efficiently and deeply collaborate with other people on the web’s best ideas and inspiration. This more productive reading experience provides people a way to deeply personalize the news that they rely on. When reading on the web is truly personalized, it empowers people to get better at what they do and then put that content to work through a multitude of integrations with other services.

The open web is the best place to see content grow and it is made rich by the creators who contribute to it. So we also build tools that help publishers — small boutique bloggers and news giants alike — nurture and thrill their loyal readers.

But what does it mean to design for people looking for a modern reading experience? One that makes today’s content renaissance on the web clear and accessible and one that works across platforms and screens. In this mode of work, we face some specific challenges:

How do you create a truly personalized experience?

The web is a vast place, exploding with rich content. These experiences on the web really become powerful when they are personalized to us, especially when it comes to getting better at our jobs. This is why our goal at feedly is to create the most personalized news reading experience for the content that is important to us.

This “work newsfeed”—as we like to call it—should not only be filled with rich, high-definition information, free from distractions and noise. It should also allow us to be in the driver’s seat—to fully control what we read and how we want to read it.

With the boom of great content on the web, the ability to control, personalize, and organize that experience is more important than ever, but no product has really delivered it.

We have specific sources we want to read from—we like and trust some more than others—and we can’t merely trust any random algorithm to throw at us a bunch of stories related to our interest. We are more granular. We are more specific. We are more opinionated.

Over the past few years feedly has become a place where you can follow close to any source of content on the web, whether it’s a well-known publisher, a blogger, a YouTube channel, or Google search alerts. As part of the feedly experience, we have also created algorithms that suggest to people great related stories and publications you might like.

But there is so much more we could do. We could supercharge our suggestions and allow even more personalization. We could enhance how we rank the most important stories. We could create new, useful ways to let people define even better what they are trying to achieve with their reading.

How do you design the future of collaboration?

Steve Jobs once said that, “Creativity is about connecting the dots.” We think that reading is about generating these dots.

The most successful people are those who use the stories, insights, and new ideas they discover as inspiration to spark conversation and create something new.

This is why we are building feedly as the news feed with richest personalization tools and the strongest integrations with other web sources, so that you can put content to work. Reading is powerful, and it should be easily streamlined with everything we do — whether it’s saving stories for future reference, sending them to your team or manager, collaborating on the same key internet searches, empowering employees with the right stories, or leading the inspiring others through content.

Today feedly is connected to hundreds of popular services, including Evernote, Dropbox, Buffer, and IFTTT—and we consider this just the beginning. Creating an awesome collaboration experience is core to our roadmap because we believe the future is all about working together and working in teams, and we are excited to take part into shaping this future.

How do you optimize the content experience for all participants?

The popular phrase is true: Content is king.

As online engagement with quality content has soared, brands are becoming publishers, and publishers are becoming brands.

As a reading platform, feedly is in the center of this global trend. It is the watering hole where people come for focused web reading and where publishers can find tools to grow and nurture their most loyal followers.

At feedly we want to support the open web as a thriving ecosystem in which the reader and the publishers are meeting their deepest needs.

How do you use typography, color, and spacing as an ally in creating the best reading experience in the world? How do you balance the need for a focused, uncluttered interface while also presenting publishers, boutique bloggers, and the feedly brand in a beautiful way? We want to help everyone thrive.

So, join us!

There is a lot that we’ve done. But there is still so much more to be done.

We are looking for a product designer who expresses her/his design thinking into clean and efficient visual design (check out the job description here). Please get in touch with design@feedly.com if you’re interested. Attach your portfolio, what excites you about working at feedly, and what challenges you like to work on.

We are looking forward to making feedly even better and better every day.

– Arthur Bodolec, feedly designer/co-founder

Join feedly! We’re looking for designers

Are you a designer who loves to get inspired everyday and whose work is clean and helps people do things simply? Do you love to get feedback and iterate? Do you have experience working on desktop, iOS, and Android? Do you love building features no one else thought about from the ground up? Are you passionate about design and crafting beautiful things?

Let’s talk! We are looking for designers to join feedly.

About Us

feedly is your single place for all of the news, knowledge, and ideas you rely on to think, learn, and keep ahead. We build deeply personal web experiences by bringing the content that is important to you in your own work newsfeed.

T-shaped design skills

  • Redefine what reading is on the web and mobile by pushing the boundaries of design.
  • Bring innovative thinking, problem solving, and design solutions to the table.
  • Conduct user research and user testing with potential and existing users.
  • Design beautiful, clear, and consistent interfaces for our desktop, iOS, and Android apps.
  • Generate pixel-perfect production assets.
  • Generate comprehensive information architecture, wireframes, high-fidelity mockups, and interactive prototypes for iOS, Android, and desktop.
  • Present your work effectively and articulately communicate design rationale to the team.
  • Help craft the design team as it grows.

Must have’s

  • 2+ years of applied product design experience.
  • Ability to design for any platform (iOS, Android, mobile web, etc.).
  • A passion for listening to user feedback and iterating.
  • Strong information design skills with a solid foundation in UX design heuristics.
  • Excellent oral and written communication skills.
  • You love making things beautiful, and you have a strong understanding of composition, balance, symmetry, and whitespace.
  • Mastery of design tools: Sketch, Illustrator, Photoshop.
  • Experience with prototyping tools such as Framer, Pixate, Origami, HTML/CSS/JS, After Effects, Swift.
  • Ability to generate pixel-perfect production assets.
  • Superb attention to detail.
  • Ability to work well on an ego-free, highly collaborative, and cross-functional and very experienced team.
  • Ability to thrive in a fast-paced, dynamic startup environment.
  • You see yourself in our core values.
    • Something magical happens when you find the right piece of content.
    • Design like you are right, listen like you are wrong.
    • See crisis as opportunity.
    • Frugality is fun.
    • Details matter.
    • Be humble.

Nice to have

  • Experience doing motion design would be great.
  • Expertise with html and CSS absolutely amazing.

Location

You will be working from our Palo Alto office, though you will be able to work from our San Francisco office two to three times a week or work from home some days.

Interested? Please send an email to design@feedly.com and include a link to your work.

If you are not the right person but know of someone who you think would be a perfect match, we have a $20K referral program in place to thank you for your help. Just send us an introduction email to the right candidate with a link to their portfolio and/or LinkedIn/Dribbble/Behance profile.

feedly + Google Now: Your most important stories, when you want them

feedly-googlenow

Feedly and Google have been collaborating on integrating feedly into Google Now so that your most important stories surface in your Google Now stream. We recently rolled out this feature in beta and are seeing a high 14% tap-through rate with the feedly cards. We are excited to announce that the feature is now being rolled out to everyone.

Your important stories come to you

We believe reading sparks magic moments when ideas, knowledge, and creativity seamlessly come together. It’s the core reason why we work so hard to make feedly the most efficient way to personalize and read the content that’s important to you.

We spend a lot of time talking to our users, and we know that most of you weave what you read into your everyday life—to get better at what you do, to keep you ahead of what’s going on, to stay inspired, to learn new things, and be productive. We know that the ability to personalize this experience—when and how you get your news—and to integrate it with other services you use is just as important.

Google Now allows you to easily access specific information in the time and place that it’s most useful to you. As we keep expanding the number of integrations available to feedly users, Google Now seemed like a fitting service for our users, so that you can easily have the stories you need the most come to you, without you having to look for it yourself.

With feedly Now cards, feedly will find the trending stories in the publications you follow and surface them to you throughout the day through Google Now. And you can personalize this experience even more: If you have favorite publications or blogs that you’d love to see in Google Now, you can tell us to follow these stories more closely by marking those sources as must-read in your feedly.

For instance, if you are a PR manager in tech, you can mark the top-tier tech blogs as “must read,” so that breaking stories automagically come to you. Or if you are a physician following the latest in, say, pediatrics or infectious diseases, you can mark your favorite journals as must-read, so that the big stories from these favorite sources surface in your Google Now stream.

Turn it on!

To start seeing feedly Now cards, please make sure you have the latest Google app and feedly app installed on your Android device and are logged into feedly.com. Simply tap the blue Google app icon to see your Now cards.  You’re good to go!

feedly for Android

(You can also opt out by clicking the settings icon next to the feedly Now card in the Google Now app. Go here to learn more about turning off Google Now cards.)

Open Design Contest / Win feedly Pro lifetime

We would love to hear from the feedly community about how we could improve the personalization engine powering this feature and give you more control over which stories should be surfaced in Google Now. Please leave some suggestions by commenting on this blog post, and we’ll pick two of our favorite suggestions, implement them, and offer a lifetime feedly Pro subscription to the lucky people who suggested them!

We’ll use all of your feedback, so that we can iterate quickly on the next version of feedly Now cards, which we plan to push soon.

Enjoy!
David and Noelle

[Update: Wow! Lots of interesting comments! Thank you! We will be reviewing them in detail next Tuesday and announce the winners on Wednesday, August 12th]

feedly + Google Now: Your most important stories, when you want them

feedly-googlenow

Feedly and Google have been collaborating on integrating feedly into Google Now so that your most important stories surface in your Google Now stream. We recently rolled out this feature in beta and are seeing a high 14% tap-through rate with the feedly cards. We are excited to announce that the feature is now being rolled out to everyone.

Your important stories come to you

We believe reading sparks magic moments when ideas, knowledge, and creativity seamlessly come together. It’s the core reason why we work so hard to make feedly the most efficient way to personalize and read the content that’s important to you.

We spend a lot of time talking to our users, and we know that most of you weave what you read into your everyday life—to get better at what you do, to keep you ahead of what’s going on, to stay inspired, to learn new things, and be productive. We know that the ability to personalize this experience—when and how you get your news—and to integrate it with other services you use is just as important.

Google Now allows you to easily access specific information in the time and place that it’s most useful to you. As we keep expanding the number of integrations available to feedly users, Google Now seemed like a fitting service for our users, so that you can easily have the stories you need the most come to you, without you having to look for it yourself.

With feedly Now cards, feedly will find the trending stories in the publications you follow and surface them to you throughout the day through Google Now. And you can personalize this experience even more: If you have favorite publications or blogs that you’d love to see in Google Now, you can tell us to follow these stories more closely by marking those sources as must-read in your feedly.

For instance, if you are a PR manager in tech, you can mark the top-tier tech blogs as “must read,” so that breaking stories automagically come to you. Or if you are a physician following the latest in, say, pediatrics or infectious diseases, you can mark your favorite journals as must-read, so that the big stories from these favorite sources surface in your Google Now stream.

Turn it on!

To start seeing feedly Now cards, please make sure you have the latest Google app and feedly app installed on your Android device and are logged into feedly.com. Simply tap the blue Google app icon to see your Now cards.  You’re good to go!

feedly for Android

(You can also opt out by clicking the settings icon next to the feedly Now card in the Google Now app. Go here to learn more about turning off Google Now cards.)

Open Design Contest / Win feedly Pro lifetime

We would love to hear from the feedly community about how we could improve the personalization engine powering this feature and give you more control over which stories should be surfaced in Google Now. Please leave some suggestions by commenting on this blog post, and we’ll pick two of our favorite suggestions, implement them, and offer a lifetime feedly Pro subscription to the lucky people who suggested them!

We’ll use all of your feedback, so that we can iterate quickly on the next version of feedly Now cards, which we plan to push soon.

Enjoy!
David and Noelle

[Update: Wow! Lots of interesting comments! Thank you! We will be reviewing them in detail next Tuesday and announce the winners on Wednesday, August 12th]

10 ways to optimize your feed for feedly

We want to make Feedly a great tool for publishers, bloggers, and videographers to nurture and thrill their most loyal readers. Here are 10 tips on how to optimize your RSS or ATOM feed for the Feedly open platform.

1 — Feed Metadata Used for Discovery

Screenshot 2015-07-30 21.57.58

Feedly users are constantly searching for new sites and blogs to add to their Feedly. To optimize the discovery experience, we have created a set of RSS and Atom discovery extensions that allow publishers to deliver a richer discovery experience in Feedly. These extensions give content creators control the cover image, icon, title, and description that are used to present feeds when users search for new sources.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/”  xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>Your short feed title</title>
<atom:link href=”http://blog.feedly.com/feed/” rel=”self” type=”application/rss+xml”/
<link>http://blog.feedly.com</link>
<description>Your short 140 character feed description here</description>
<webfeeds:cover image=”http://yoursite.com/a-large-cover-image.png />
<webfeeds:icon>http://feedly.com/icon.svg</webfeeds:icon>

2 — Website Metadata Used for Discovery

Screenshot 2015-07-30 21.59.32

Many Feedly users discover new feeds while doing research on the web or browsing posts on Twitter, Facebook, and Pinterest. By adding an “application/rss+xml” alternate metadata to the header of your HTML page, you can make it easier for users to discover your feeds and subscribe to them in Feedly.

Once a user adds your feed to their Feedly, they will automatically receive all the new stories you publish. This is a great opportunity to convert first-time visitors into more loyal repeat readers.

Your feed update will automatically be delivered to all the devices the user is using to consume content.

3 — Formatting Your HTML Content

Screenshot 2015-07-30 22.03.14

Feedly is designed for a clean and fast reading experience. The best way to optimize your content for Feedly is to use clean HTML markup – focusing on the semantics of the content you are publishing: use h2,…, h4 tags for headers, mark your paragraphs with p elements, use b elements to highlight important words.

Your HTML content can include image, audio, video, and other media elements. Images will be cached and resized by the Feedly cloud to deliver the fastest, most efficient experience to the reader.

When using images, try to use the largest size possible and make sure that the image element has width and height properties.

Video can be embedded in the content using the video element or for YouTube and Vimeo using an iframe element. For video and audio, you can also take advantage of enclosures.

4 — Featured Image

Slack for iOS Upload-1.png   Slack for iOS Upload.png

Feedly will associate a featured image with each story. This image is used when we show a preview of the story to the reader.

Here are the set of rules we use to pick the featured visual:

If the content of the story in the feed has an img element with a webfeedsFeaturedVisual classname, that image will be selected as the featured image.

If the first img in the story has a height and width greater than 450 pixels, that first image will be selected as the featured image. If not, Feedly will try to pick the largest image in the story.

If the feed is partial, the Feedly poller will look up in the web page and see if the webpage includes open graph or Twitter card metadata and use that as the featured visual.

Having a great featured image associated with your post is one of the most important aspects of increasing engagement with your readership. A great visual will help draw the user into your story.

— Enhanced Branding

Screen Shot 2015-07-30 at 10.33.59 PM

By improving your brand’s presence on Feedly, we can make your readers feel more at home. When you specify an SVG-formatted logo and an accent color we will place your logo on each of your stories and change the colors of hyperlinks throughout your content to your chosen accent color. These changes will not only improve your brand recognition but also improve your readers’ experience on Feedly.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/”  xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>Your feed title</title>
<webfeeds:logo>http://yoursite.com/logo-30px-height.svg</webfeeds:logo>
<webfeeds:accentColor>00FF00</webfeeds:accentColor>

6 — Related Stories

Slack for iOS Upload-3.png

Often times when delving deep into your content, readers will want more than just one story on the given topic. Using the Feedly cloud we can pull content on the same topic, also from your site, from up to three years in the past. This will allow your readers to really explore the subject and also engage with your archive of content.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/”  xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>The verge</title>
<webfeeds:related layout=”card” target=”browser”/>

— Google Analytics Integration

For many publishers, Feedly can be a black box of sorts. You can click through and see the number of readers you have, but not much else. We have spent the last few months building an integration between Feedly and Google Analytics so that you have more visibility into your Feedly readership.

The integration mirrors the engagement users have with your stories on Feedly as page views in your Google Analytics account. This opens the door to lots of interesting insights: how many users are engaging with your stories, how many times a week, on which devices, in what countries, what are the most popular stories, etc.

The pageview events reported to GA are based on the canonical URL of the stories, allowing you to aggregate the views you are getting on Feedly and on your website and get a more global understanding of how users engage with your content.

These pageview events are decorated with utm codes so that you can easily split the engagement on Feedly from the direct engagement on your website.

We protect the privacy of our users by generating an anonymized hash.

This integration requires no work on your side: you simply decorate your feed with your Google Analytics id and Feedly will start delivering the engagement information to your account.

This feature is only available to publishers who are part of the Publisher Kit beta program.

We are working on adding support for comScore and Omniture.

Sample markup:
<rss xmlns:content=”http://purl.org/rss/1.0/modules/content/”  xmlns:webfeeds=”http://webfeeds.org/rss/1.0″ version=”2.0″>
<channel>
<title>The verge</title>
<webfeeds:analytics id=”UA-xxx” engine=”GoogleAnalytics”/>

— Ad Integration

Screen Shot 2015-07-30 at 10.36.09 PM

We want to make sure that publishers are able to monetize their loyal Feedly audience. The first option we are offering toward this goal is to allow publishers to embed a 300×250 DFP ad slot in the Feedly stories — after the second paragraph. Feedly will take care of the technical integration and you keep 100% of the ad revenue.

This feature is only available to publishers who are part of the Publisher Kit beta program.

— The +Feedly Button

Screenshot 2015-07-30 23.32.02

If you want to increase the size of your Feedly audience and have more loyal readers engage with your content several times a week, you can add the “follow us on Feedly button” to your website next to the other options you offer for visitors to connect with you. For more information on how to add this button to your website, please visit the button factory page.

10 — Get In Touch

We have been working closely with 100 publishers over the last 6 months to design, implement, and polish the first version of the Feedly Publisher Kit. We will be opening this program to more publishers this fall. If you have an questions or would like to get early access to the kit, please email publishers@feedly.com with information about what is driving your interest.

使いやすさ満点。おしゃれなNIKEのランニングシューズで軽快に出かけよう。

突然の雨やちょっとした旅行、自転車に乗ったりする時などお出かけにはやっぱりスニーカーが便利。これからの季節は軽やかで歩きやすくて、長時間履いても快適な履き心地のランニングシューズを選びたい。そこでスタイリッシュからレトロなデザインまで特にたくさんのアイテムがラインナップされているNIKEのランニングシューズをピックアップしました。

ひと味違う<Made in Japan>コンバースで、足元にもこだわりを。

世界でも人気の高い、コンバースのMade in japanモデル。わかる人にはわかる、質や技術の丁寧さが魅力ポイント!そんなMade in Japanモデルのコンバースはオールスターが大人気です。希少価値が高く、どんなスタイルにも合わせられる。定番を上質に楽しみたい方はぜひチェックしてみてください♪

足元からトレンド感を発信! ハイカットスニーカーで旬コーデ♪

スポーティスタイル人気の流れに乗って注目されているスニーカー!どんな着こなしにも、スニーカーをプラスするだけで今季らしい旬コーデに変身するので、注目しているという方も多いのではないでしょうか?そこで今回は、スニーカーの中でも「ハイカットスニーカー」にクローズアップして、ナチュラルなオシャレを楽しみたいキナリノ女子的トレンドの着こなしをご提案します♪

ころんとしたシルエットがキュート♡【ベンシモン】のスニーカーをコーディネートに取り入れよう♪

長年に渡ってパリジェンヌたちに愛用され続けて来た、フランスの定番スニーカー【BENSIMON(ベンシモン)】。黒を除いた100種類を越えるカラーバリエーションがあり、自分らしい1足を見つけることができるんです。今回はそんな、ナチュラルでエレガントなベンシモンのスニーカーを取り入れたコーディネートをご紹介します。

今度はあのブランドともコラボ。ムーンスターの勢いが止まりません!

『ヴァルカナイズ製法』のスニーカーが、今や大人気となった【ムーンスター】ですが、実はいろいろなブランドやSHOPともコラボして、素敵なスニーカーを作っているんです♪今回は、「URBAN RESEARCH DOORS」「STUSSY」「BEAMS WOMEN(fennica)」「GRANDMA MAMA DAUGHTER」とムーンスターのコラボから生まれたスニーカーに加え、ムーンスターの魅力などをご紹介します☆

帰ってきた名作スニーカー7年振りのリニューアル【adidasスーパースター】

永遠の名作adidas【スーパースター】。 待ちに待っていた人も多いのではないでしょうか? セレクトショップでもあちこちで目にする7年ぶりのリニューアル【スーパースターヴィンテージデラックスパック】。 細かなディテールにこだわりの素材で、2015年に堂々の復刻を果たしました!

一足買いたすならコレ!”アディダス”の白スニーカーでお洒落コーディネートを楽しもう♪

世界中で愛されているスポーツブランドadidas(アディダス)。今回はそのアディダスの中でも人気のシリーズ「Stan Smith(スタンスミス)」、「SUPERSTAR(スーパースター)」を中心にした白スニーカーを合わせたコーディネートを紹介します。昔、履いていた方も改めて欲しくなってしまう、みんなのお洒落な白スニーカーコーディネートをご紹介します。

コーディネートの参考に。コート+スニーカーの素敵コーデをまとめたよ♪

かっちりとしたコートには、あえて足元にカジュアルなスニーカーを合わせるのが今の気分♪“コート+スニーカースタイル”は、肩の力を抜いたこなれ感のある大人のスタイルです。ファッションの引き算とも言えるこの着こなしにチャレンジしてみませんか?今回は、チェスターコート、ダッフルコート、ニットコーディガンなど冬のアウター、春の定番のトレンチコートにスニーカーをプラスした素敵な大人カジュアルコーディネートをご紹介します。

The right login

The feedly app allows you to login to your feedly using a Google, Facebook, Twitter, Evernote, Microsoft or Feedly login. If you land into a feedly and do not see your feeds and collections, it is likely that you used a different login. The solution to this is to log out and log back in using your initial feedly login. Here are some tips to help you do this:

Tip #1: Who I am logged in as?
At the bottom of the left selector, you will find information about who you are currently logged in as. Please make sure that the email/id and service you are currently logged in as is the same as the email/service you used to sign up initially to feedly.

Tip #2: “I don’t remember using a social login!”
If you are a long time feedly user and do not remember which login you used to create your feedly account, you most likely used the Google login – we only supported Google at inception. If you migrated during the retirement of Google Reader, try to use the same Google email as you used for Google reader.

Tip #3: Handling multiple Google logins
Google has a feature – annoying bug – where it will try to automatically log you to the account you use on Google.com. If you use a different Google login for feedly and for google.com or use multiple google.com logins, please double check that you are logged in with the correct account.
To select which account you are logging in from, go to Google.com and in the upper right corner, click on your picture or avatar, underneath you will see the list of Google Accounts you are currently signed into. If you don’t see the account you normally log in from, you can add it from there.
Next, when you log out of feedly and log back in, you will have the option to pick the account you want to use.

Tip #4: Attaching multiple logins to the same feedly account
If you have created multiple logins before and you don’t know which one you should use, have a look here: http://feedly.com/i/logins

Tip #5: Erasing your feedly account
The feedly erase page allows you to completely delete your feedly account and all your personal information from the feedly system. Please keep in mind that this operation can not be undone.

If you tried all these steps and are not able to login to your feedly or are not seeing your feed list after logging it, please contact Pro support if you are a pro user or ask a question on the Open feedly community.

Happy reading

/@edwk

脚に自信が無くても大丈夫! 美脚に見えるスニーカー履きこなしテク

かわいいスニーカーが履きたいけど、脚に自信が無いからヒールのある靴しか履けない…なんてお悩みありませんか? 脚に自信が無いと、スニーカーって意外とハードルが高いですよね。実は、ちょっとした工夫次第でスニーカーコーデでも脚長・美脚効果は狙えるんですよ。今回は、脚に自信がもてない人でも安心してスニーカーを履きこなせるような、スタイルアップテクニックをお伝えします。

Collection sharing: A new way to share your favorite sites

feedly Collection Sharing

Today we’re introducing a new feature called collection sharing, which enables you to easily share the sites you read with others.

Over the years, feedly users have curated millions amazing collections of the best sites to read on a myriad of topics, from photography to fashion, travel to home improvement, politics to finance and everything in between. Shared collections will unlock the incredible wealth of knowledge that has been created within those feedly reading lists.

Though feedly will always remain a reader app at its core, collection sharing is part of our larger vision to make reading more collaborative and create a platform for knowledge sharing within feedly. Thousands of users have told us over the past year that having better ways to share would help them at work and at school. In fact, one of the main takeaways from a survey we ran last year about this topic was that feedly readers are enthusiastic about sharing and want more ways to share what they read with friends and co-­workers.

We’re building a community of passionate readers and we’ll be inviting users who are excited to share the sites they read and represent the breadth of knowledge available in feedly.

Our plan is to open collection sharing to everyone over the next few months, starting with feedly Pro users, but you can apply now to get early access and view collections from your peers.

Explore collections and apply for access

Collection sharing: A new way to share your favorite sites

feedly Collection Sharing

Today we’re introducing a new feature called collection sharing, which enables you to easily share the sites you read with others.

Over the years, feedly users have curated millions amazing collections of the best sites to read on a myriad of topics, from photography to fashion, travel to home improvement, politics to finance and everything in between. Shared collections will unlock the incredible wealth of knowledge that has been created within those feedly reading lists.

Though feedly will always remain a reader app at its core, collection sharing is part of our larger vision to make reading more collaborative and create a platform for knowledge sharing within feedly. Thousands of users have told us over the past year that having better ways to share would help them at work and at school. In fact, one of the main takeaways from a survey we ran last year about this topic was that feedly readers are enthusiastic about sharing and want more ways to share what they read with friends and co-­workers.

We’re building a community of passionate readers and we’ll be inviting users who are excited to share the sites they read and represent the breadth of knowledge available in feedly.

Our plan is to open collection sharing to everyone over the next few months, starting with feedly Pro users, but you can apply now to get early access and view collections from your peers.

Explore collections and apply for access