Using AI to sort technical updates from news commentary during the SolarWinds attack: A case study

Case Study
How one cybersecurity analyst leveraged Feedly to proactively evaluate news around the breach and protect his company and their clients and stakeholders

Back in 2020, it wasn’t hard to find information about the SolarWinds breach. In fact, the problem for cybersecurity analysts like Drew Gallis was the deafening noise of commentary about the breach. In a time of crisis, sites like New York Times and other editorial sources tend to drown out actionable technical information from security-specific sources. 

“SolarWinds catapulted into this massive newsline of all these articles saying stuff with no technical insights.”

Drew Gallis, Cybersecurity Analyst, WillowTree

Drew is a cybersecurity analyst at WillowTree, a digital product consultancy with clients including HBO, Domino’s, Anheuser-Busch InBev, FOX Sports and Hilton. He’s part of a small security team responsible for incident response, incident remediation, reporting on security news, and securing web and mobile applications. Given the limited amount of time he has for monitoring threat intelligence, Drew needed a way to separate critical technical updates from useless news commentary around the SolarWinds attack.

Finding actionable technical insights amid the noise of the attack

“A lot of news organizations just point fingers at different companies, without actually providing any technical backing as to why they’re saying these things,” says Drew. He needed to find useful, actionable information he could leverage to equip his company with the facts they needed to protect themselves and their clients from breaches related to SolarWinds. 

Drew and the cybersecurity team at WillowTree leaned heavily on their Feedly setup to monitor security news during the SolarWinds attack. In the article he published about the breach, Drew writes, “Feedly allows us to leverage and utilize an AI called Leo, which can sort and aggregate our “feeds” by filters which narrows down on key indicators such as organization breaches, critical CVEs, vendor releases, system vulnerabilities, new security tooling, etc.”

“I used Feedly to find the real technical insights as to what happened during SolarWinds. So I could easily see IoCs and technical documentation as to how the attack was carried out.”

Using Leo to eliminate false information and gather IoCs

Drew used Leo to quickly eliminate false information which was abundant on the topic, such as accusations of Russian-owned company TeamCity. He was also able to gather any indicators of compromise (IoCs) on the issue, such as logs, data, and statistics. 

By gathering threat intelligence during the SolarWinds attack, Drew and his team were able to hand off actionable reports to developers and project managers to help WillowTree’s clients proactively protect against breaches. He says “I use Feedly to consolidate information and quickly generate actionable documentation and reports that we can then share with our clients. For SolarWinds, I was giving our clients indicators of compromise and different domains associated with the actual breach so they could better protect themselves.” 

Drew uses the information he finds in Feedly to make sure he’s not only educating clients about indicators of compromise and proofs of concept related to SolarWinds, but also helping them protect themselves during future attacks. 

“I use Feedly to consolidate information and quickly generate actionable documentation and reports that we can share with our clients”

WillowTree uses Feedly for Cybersecurity to separate the actionable insights from the noisy commentary. To learn more about using Feedly for threat intelligence, read the full case study about WillowTree’s setup.

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How a WillowTree cybersecurity analyst gathers threat intelligence in just 30 minutes a day

Case Study
Drew Gallis, analyst at WillowTree, leverages Feedly for Cybersecurity to track cyber threats across the company’s supply chain and protect clients
Impact
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Keeps track of critical vulnerabilities in the supply chain so he can react quickly.

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Went from spending 2-3 hours sorting through threat intelligence news to 30 minutes of reading only the most relevant articles.

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Monitors breaches and vulnerabilities that could put clients at risk…and creates proactive solutions before they become disasters.

THE CUSTOMER
WillowTree, Digital Product Consultancy

Started using Feedly For Cybersecurity: 2020

WillowTree is a digital product consultancy with clients including HBO, Domino’s, Anheuser-Busch InBev, FOX Sports and Hilton. Drew Gallis, a security analyst at WillowTree’s Virginia headquarters, is part of a small team responsible for company security and for proactively alerting WillowTree’s clients of security concerns.

THE CHALLENGE
A limited amount of time to dedicate to threat intelligence

With a small team dedicated to cybersecurity, efficiency is everything. The team at Willow Tree has to stay on top of the threat landscape so nothing falls through the cracks. While Drew’s official title is “Cyber Security Analyst,” he wears multiple hats: incident response, incident remediation, reporting on security news, and securing web and mobile applications developed by WillowTree, with 20-30 projects running at any given time. 

Consuming information fast so he can quickly share actionable insights across the company 

Drew is deeply passionate about cybersecurity and wants to get the word out to everyone in the company. He’s genuinely excited about sharing information that helps other people (developers, clients, etc.) do their jobs better and be safer.

Only about 20% of Drew’s job is dedicated to risk and analysis, and even less of that time is available for news monitoring. So he needed a way to find the best news about critical vulnerabilities without eating up the rest of his time at work. 

Trying out Feedly for Cybersecurity to consolidate and prioritize in one place

Drew’s mentor and supervisor, Adrian Guevara, Head of Cyber Security at WillowTree, had been using Feedly’s free plan for years to consolidate all of his cybersecurity information into one place. So when Drew and his team learned about Feedly for Cybersecurity’s ability to help them refine their Feeds and prioritize the most important information, they had to try it. 

“I only have about 20% of my day to look into risk and analyze different things going on within our organization. I wanted to narrow our data and focus on certain points with my limited time.

Drew Gallis, Cyber Security Analyst, WillowTree

THE SOLUTION
Reducing the volume of information to only critical insights

Adrian and Drew already had all of their top cybersecurity sources organized into Feeds on the free plan. So when they joined Feedly for Cybersecurity, all they had to do was start using Leo, their AI research assistant in Feedly, to prioritize the most important news. Leo reads every article in their Feeds, and then separates the most important ones into the ‘Priority’ tab. Thanks to this sorting and organization, Adrian and Drew can spend their limited attention reading the high-priority news first. 

“The biggest thing for us was exploring Leo’s functionality. We made tailored filters to prioritize specific services, specific programming languages, specific packages, and different vendors we use.”

Prioritizing critical vulnerabilities in WillowTree’s tech stack

First, Drew set up Leo Priorities for all the software tools and services that they use internally at WillowTree. This was simple: He just used AND to add each supplier’s name to a Priority. 

Drew prioritized critical vulnerabilities for any of the companies in WillowTree’s supply chain.

Then, Drew added a layer to this Priority. In addition to prioritizing products and services used at WillowTree, he prioritized high CVEs for services in WillowTree’s tech stack. 

“Normally there wouldn’t be too many articles in my Priority tab, so if I saw a news article pop up, I knew it would be something pressing.

Tracking major programming languages 

Drew asked Leo to prioritize articles that mention any of the major programming languages used for clients at WillowTree. These include: Swift, .NET, Python, C, JavaScript, and TypeScript. 

Drew prioritized critical vulnerabilities for major programming languages WillowTree and their clients use.

Tracking the vulnerabilities that potentially impact clients

Drew also wanted to prioritize news about breaches or cybersecurity events affecting WillowTree’s clients so he could notify them as soon as possible. He used client names (most of which Leo recognizes as companies) in a Priority looking for data breaches. 

Drew created this Priority to find out about data breaches in conjunction with WillowTree’s clients.

Tracking issues regarding MacOS

Since WillowTree is a primarily MacOS company, they’re especially interested in any vulnerabilities affecting MacOS. Drew asked Leo to prioritize vulnerabilities related to MacOS so he could easily tell the rest of the company if there was something to be concerned about.

Drew prioritized articles about MacOS vulnerabilities within his team’s cybersecurity Feed.

THE RESULTS
Protecting WillowTree and their clients in just 25% of the time

Since using Leo, Drew has been able to cut down intelligence gathering time every day to just 30 minutes. He knows which articles are most important to read, and can easily see what’s happening in the world of cybersecurity. Not only can he respond quicker to threats and vulnerabilities, Leo also gives him more time to focus on other important work.

“Instead of having to look and sort through articles over 2-hour periods, now I can do it in about 30 minutes, and get better quality of information with Leo.

Protecting WillowTree with continual threat monitoring

Drew leveraged his Feedly setup during the SolarWinds attack to get the critical information, without the noise that happens during this kind of event. Drew didn’t care about the editorial commentary around SolarWinds; he wanted the technical facts so that he could serve his company and their clients. 

How WillowTree sorted technical updates from news commentary during the  SolarWinds breach: Read the full story

Beyond the SolarWinds event, Drew is able to equip WillowTree developers with the information they need to protect the company. Whenever he finds a vulnerability through Feedly, he shares more about it with the team so they understand why fixing it is important. He also uses the information he finds in Feedly to verify Proof of Concepts (PoCs).

Alerting WillowTree clients to security concerns 

Drew also uses Feedly to get indicators of compromise (IoCs) to share with clients, to better protect them now and prevent future threats. He can now send developers and project managers actionable documentation that they can share with clients in the case of a threat.

Before using Feedly and Leo, Drew spent upwards of two hours each day monitoring security news. Now, he’s reduced the time spent monitoring to just 30 minutes per day. Since using Leo to prioritize critical news, he spends 75% less time, but gets better quality information because his Feeds are tailored to his exact needs. 

“Security news is massive in terms of the scope and the breadth it can go, because each industry has different news. Feedly will save you time and help you condense all of your news articles and news feeds into one place.”

Drew’s team is expanding with a new security hire soon. He plans to train the new team member on the monitoring foundation he’s set up with Feedly so he and his team can continue to efficiently monitor supply chain threats, alert clients, and get the information they need. 

Gather threat intelligence without the noise

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How one tech exec used Feedly to power his passion project

Case Study
Steve Makofsky shares how Feedly has become part of his newsletter creation workflow

When the world went into lockdown back in March 2020, Steve Makofsky, like many of us, was feeling a little restless. 

Steve, a long-time tech executive (Disney, Nike), is an engineer with a passion for streamlining his workflow and feeding his mind. Could he find a quarantine project that allowed him to do both while keeping up with his insane to-do list? With a little ingenuity (and the help of Feedly), the answer turned out to be yes. 

Searching for a signal in a sea of noise 

Back in the day Steve, a tech old-timer, stayed up to date via blogs. As a reader he found it easy to discover interesting new perspectives simply by checking the blog rolls of his favorite writers and visiting the sites they recommended. As the author of a couple of books on programming he also blogged himself to drive interest towards his work. 

But as the Internet evolved, Steve found less and less value in blogs. He still dug around online for useful takes and fresh voices, but it felt a whole lot harder to find them. “Something has been lost in blogging,” he says. “I found discovery of similar content to what I like, or maybe opposing views to challenge some of my ideas, has been a real struggle.” 

As a service to a small group of friends and colleagues facing similar challenges, Steve began sending out an ‘annual report’ listing resources they might find interesting. He often received grateful notes in reply. Then, coronavirus struck and Steve found himself with time on his hands. He wondered if he couldn’t supercharge his ‘annual report,’ turning it into a weekly newsletter offering links to great resources from around the web. 

Squeezing a passion project into a jam-packed schedule 

Steve has an extremely busy day job, which means he needed to find an efficient way to discover and process content for his new passion project. Enter Feedly, stage right. He began supplementing his existing feeds with content he discovered using Feedly’s AI research assistant, Leo, as well as scouring Twitter and Reddit for interesting sources. 

He also subscribed to a number of Substack newsletters, which he’s happy to aggregate with the rest of his content via Feedly, sparing his inbox further clutter. “I’m glad I don’t have 83 things hit my inbox every day anymore,” he laughs. Steve then uses Feedly to sort all these insights into topical feeds like ‘Mind Changers’ (for writers that often shift his perspective) and ‘Workflow’ (for time-saving tips). (You can read a deeper diver into his aggregation process here.)  

It’s an incoming river of content, but Steve has designed a streamlined system for winnowing it down to just the ten or so links he includes in his weekly newsletter

“Every two or three days, I have a reminder to clean out my to-read list. I carve out 30 minutes in the evening to read some stuff. By the end of the week, I end up with 30 or 40 tagged items. I spend Friday night really going through them, getting the pulse of what I want to talk about, and limiting them down to ten,” he explains. 

A bit of clever automation Steve built allows him to export his top links, along with their headlines, into a template. After another 30 minutes of summarizing and polishing, he’s ready to hit send on his weekly newsletter of suggested links. 

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Sorry, sourdough

All together that adds up to no more than a few hours a week for Steve’s newsletter side project, but he’s seen sizable benefits from this modest investment of time. First, recipients seem genuinely appreciative. “Oddly enough, it is gathering an audience,” he says of his weekly updates. “I did not expect that. I just write pretty authentically, but it seems to resonate with people.”  

Perhaps even more importantly, Steve believes the project not only kept him occupied in quarantine but also gives him a leg up professionally. 

“The process has kept me in tune with what’s going on around me with technology. I’ll sit around with my colleagues and I’ll be talking about something they don’t know about. So it enables me to keep up with what’s up and coming. It’s good mental exercise.” 

With all due respect to quarantine baking or gardening, that is a pretty impressive benefit for a lockdown side project. 

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How an Australian energy provider stays on top of critical cyber threats with Feedly

Case Study
This analyst team designed AI-powered security Feeds in Feedly that proactively alert them about specific topics, threats, and threat actors
The energy provider‘s results with Feedly
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Discovered a supply chain data breach a week before the public announcement

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Able to monitor hundreds of suppliers for breaches

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Detected a critical vulnerability within 2 hours of its release and patched it immediately

This Feedly for Cybersecurity client has graciously allowed us to share their story on the condition of anonymity. Client names have been changed.

THE CUSTOMER
This energy provider “helps keep the lights on for Australia”

Started using Feedly Cybersecurity: 2020

This Feedly client plays a critical role across the Australian energy sector. In tandem with other market players, they help protect Australia’s national energy supply from cyber attacks. “We help keep the lights on for Australia,” says Joe, Cybersecurity Threat Analyst.

THE CHALLENGE
Cybersecurity threat intelligence at human speed is no longer sustainable

The onslaught of information

The world of cyber threat tracking runs on a different clock than human speed. The firehose of cyber news makes it hard for our client’s security analysts to find the signal through the noise. Analysts like Joe and his team struggled to keep up with the onslaught of information. Joe used to manage his own personal spreadsheet of 350 sources of information, which he ranked by tiers based on how trusted they were. But the amount of screen time required to keep up with incoming information and identify trends was unsustainable. “The cyber world is like drinking from a firehose in terms of the information we see,” says Joe.

There’s this concept of cyber time. Last week’s issue is like three years ago. We’re so swamped with information, we don’t have time to dive deep on a lot of stuff.”

– Joe, Cybersecurity Threat Analyst

Ever-changing types of attacks and attackers

As cyber threats and ransomware crews become increasingly sophisticated, the human ability to monitor the cyber threat landscape falls behind. No matter how knowledgeable you are, cybersecurity at human speed can’t keep up with ransomware crews using increasingly complex software to manage their operations. 

For companies like this energy provider, the stakes are high. “If they encrypt our environment, we can’t supply energy to Australia,” says Joe. 

A data breach of even the smallest of our client’s vendors could put them at risk, so Joe and his team needed a way to keep an eye on even the smallest of breaches. 

THE SOLUTION
A stream of AI-powered security intelligence

The analyst team at this company needed better tools to help leverage their time and attention and stop doing manual research. Joe’s team had been using Feedly to aggregate information for years. But when his boss, Oliver, Cyber Threat and Operations Manager, found out that Feedly’s cybersecurity-specific plan could use AI to flag cyber attacks, threats, and vulnerabilities, they knew they had to try it. 

Organizing their security sources into focused Feeds 

Oliver created Feeds around three main focus areas: renewable energy sources + cybersecurity, critical vulnerabilities, and supply chain threats. 

The team selected sources of information they trusted to track cybersecurity news. Not all articles from their trusted sources concern the energy sector. To filter out cybersecurity news unrelated to the energy sector, they configured Leo, Feedly’s AI research assistant, to flag articles about the specific areas they care about.

“Before using Leo, we had very generic Feeds. We were just looking for energy and cybersecurity news in our region. But over time, I’ve been able to nuance our requirements over supply chain attacks, like Solar Winds.”

Tracking ransomware in the energy space

For example, the analyst team has always tracked news at the intersection of cybersecurity and the energy sector. But once they started using Feedly for Cybersecurity, they created a Leo Priority to flag articles that cover ransomware in the energy industry.

The team created a Leo Priority to flag articles about ransomware and the energy industry.

Tracking supply chain attacks

“We were concerned about the supply chain risk for our company,” says Joe. “We talked to our internal procurement team to really understand our top 30 providers, with whom we spend millions of dollars.”

To track supply chain risks, the team selected the exact vendors they work with and created a personalized stream of intelligence to track risks coming from their supply chain. “We were able to turn the list of our top partners into a Leo Priority and ask him to flag cyber attacks targeting those partners,” explains Joe. 

The analyst team used the “Leo company lists” feature to track a list of 650 suppliers — from Microsoft to small law offices. Leo now flags articles about cyber attacks on those companies.  

With a Priority in place, Leo flags articles about data breaches related to any of the company’s suppliers, so they’ll know when one of the companies in their supply chain is breached or attacked. Leo recognizes most of these names as companies, so he can differentiate if an attack is about Amazon (company) vs. Amazon (the river), for example.

Pushing articles to Slack to share with the local intelligence community 

Beyond their internal intelligence team, Joe and Oliver share information with a Slack channel of 150 security professionals across the Australian energy sector. 

When members of Joe’s team save articles to the “Attacks in Energy Sector” Board, they automatically get pushed to a designated channel in Slack.

Joe and Oliver add critical articles to a specific Feedly Board. They’ve connected the Board to the shared Slack channel, so when Joe or his teammates add articles to the Board, their security community will automatically see critical updates. 

The analyst team can add Notes when they save articles to their “Attacks in Energy Sector” Board, and those notes will show up in the designated Slack channel.

THE RESULTS
Staying ahead of the curve

In October 2020, thanks to the work Joe had done to create Priorities based on their top 30 suppliers, his team proactively identified a data breach from one of their vendors. 

“Thanks to my supply chain Priority in Feedly, we identified that one of our vendors had been breached a week before that the actual company actually officially told us.”

This proactive alerting allowed Joe’s team to inform procurement areas and monitor leak sites to see if any sensitive material had been published. Luckily none had been released, and the issue eventually went away.

In March 2021, Joe checked his Feedly in the morning as usual, and found an F5 breach within two hours of the breach itself. “I was sitting at my desk, and I saw the F5 vulnerability pop up in Feedly. I pushed it out to management, and then there was a massive effort to patch that problem within two days, which was awesome.” 

I was sitting at my desk, and I saw the F5 vulnerability pop up in Feedly. I pushed it out to management, and then there was a massive effort to patch that problem within two days, which was awesome.”

Avoiding information overload

When a vulnerability is exposed, “information overload goes up — you can see how the malware reporting goes up associated with that particular vulnerability” says Joe. In response to an exposed vulnerability, there’s a corresponding increase in exploits. That’s where Feedly comes in. Instead of wading through pages of articles about vulnerabilities and exploits that don’t concern his company, Joe can use Leo to surface vulnerabilities and exploits relevant to them.

“And that’s the power of Feedly. Using the smarts, intelligence, and Leo’s natural language processing to align vulnerabilities with exploits. What pops out at the end is what you need to know, what you need to take action on. Not the noise.”

What’s next: expanding the supply chain tracking 

In late 2020, the analyst team discovered that a smaller supplier, a local law firm, was attacked after using a tool with an unpatched vulnerability. Criminals were able to steal data through a File Transfer tool. Our client was spending a relatively small amount of money with this company, so they weren’t on their list of top 30 suppliers, but this made Joe and his team realize they needed to expand their supply chain tracking in Feedly. 

The more they personalize their Feeds with help from Leo, the more our client’s security analysts can stay focused on the real threats. As Joe trusts Feedly more and more, he can focus on the high level analysis, and rely on Leo’s natural language processing to do the tedious work for him. 

Joe is excited for the possibilities to get even more proactive with upcoming Feedly features. In addition to their supply chain tracking project, the analyst team plans to use the Feedly API to push alerts directly to their internal intelligence platform, which will make it even easier to focus on threats.

From a proactive monitoring perspective, the power of using Feedly is to actually inform you of breaches before anyone else knows.”

More proactive threat intelligence. Less noise.

Streamline your threat intelligence in Feedly so you can focus on real threats and ignore the distractions.

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Rev1 spots investment opportunities sooner while cutting research time in half

Case Study
How a VC firm uses Feedly to keep a finger on the pulse of the startup ecosystem

Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. Before, we could’ve easily read right past it or missed it with all of the noise.

Matt Chimes, Director of Rev1 Ventures

Rev1‘s results with Feedly
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Deeper understanding of emerging trends in foodtech, insurtech, enterprise software, and digital health

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Able to spot new investment opportunities that might otherwise have been overlooked

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No more information overload:
70% noise reduction, 5 hours saved per week

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The Client
Leading investor startup studio Rev1 Ventures

Columbus, OH, USA
Started using Feedly: September 2018

Rev1 is an investor startup studio that combines capital and strategic services to help startups scale and corporations innovate. The company focuses on industries including enterprise software, data analytics, fintech, insurtech, digital health, and life science.

The Challenge
Keeping up with industry intelligence was a manual, repetitive process. “You end up with a lot of tabs saved for later.”

Keeping up with the startup ecosystem

Rev1 needs to keep up with industry trends to identify emerging market opportunities and technologies for investment. They also want to provide timely information and deep domain expertise to startups that could benefit from their years of industry knowledge. Staying on top of various industries and where they are heading takes a lot of time to research and monitor.

Sifting for contextually relevant information took up too much time

Before finding Feedly, Rev1 had a system for keeping up with industry trends. But, it involved manual processes, like jumping from website to website, opening tabs, bookmarking for later, and sifting through headlines for relevant news. Rev1’s process relied on finding news from known publications and experts in their network. They wanted to reduce blind spots and avoid missing key information on the latest trends.

Aggregating and sharing articles across the team was a clunky process

To send a weekly newsletter with relevant news and insights, Rev1 kept a system of bookmarks and email drafts to aggregate key snippets and links. It worked, but they would rather spend that time synthesizing the information than organizing it. They started looking for tools that would help consolidate their efforts, parse for relevant information, and share insights.

“It’s counterproductive because you’d rather spend time synthesizing relevant information versus looking for it. We were looking for tools that could help us streamline those efforts and consolidate sources for specific topics of interest.”

The Solution
An AI-powered intelligence hub

First, Matt and his team organized all their sources in one place

When Rev1 started using Feedly as a team, they first organized their trusted sources for industry insights into a set of Feeds relevant to their focus areas — foodtech, insurtech, and digital health to name a few. Consolidating this information brought everyone — from partners to analysts — to one central location where they could find and share industry insights.

Rev1’s Team Feeds — collections of information sources the whole team has access to.

In Rev1’s foodtech Feed, they follow:

Then Rev1 asked Leo to spot relevant insurtech topics, trends, and startups

Matt and Rev1 wanted to refine the information that showed up in their Feeds and filter out the signal from the noise. That’s where Leo — your AI research assistant — came in.

In their insurtech Feed, Rev1 asked Leo to look for significant business events like funding rounds related to claims, underwriting, or P&C insurance. With the Business Event skill, Leo looks for mergers & acquisitions, new product launches, or fundraising events. If an insurtech startup raised a $10 million funding round, Rev1 would know about it.

Rev1 set up Leo Priorities for funding events related to claims, underwriting, or P&C insurance.

Matt created a Mute Filter to get rid of noise. Leo now removes anything related to health insurance in their insurtech Feed.

Let’s say something new happens in Singapore and has nothing to do with property and casualty insurance. Maybe it’s health insurance-related. How do you filter out those articles from the topic of focus? That’s what we try to accomplish with Mute Filters.

Matt also used a Like Board Priority to ask Leo to spot articles similar to ones they had already saved in their “Insurtech Opportunities” Board. This helps Rev1 cover blind spots if an industry-relevant article is published by an unbeknownst source.

They started sharing research findings with Team Boards

Matt created Team Boards around topics like insurtech, healthcare, foodtech, Venture Capital, and Columbus, OH startups. He used these shared spaces to save articles, add Notes and Highlights, and tag teammates that should see specific content.

Team Boards make it easy for everyone in the company to stay aligned on the topics that are most important to the business.

We centralized our favorite sources for relevant topics and no longer have to keep 30+ different web tabs for later. Then, we asked Leo to sift through the information to spot contextually relevant information based on topics we care about. Thinking about where things are at now, it’s an elegant, well-oiled machine.”

Matt Chimes, Director of Rev1 Ventures

The Results
50% time saved on industry research, 70% less noise, and a closer eye on investment opportunities

Before Feedly, Rev1’s manual curation process felt like swimming upstream against a flood of information. By optimizing their information gathering process and taking advantage of Leo’s ability to filter and prioritize, they cut research time by 50%.

“We were able to cut our research time in half. Time equates to cost savings, being able to spend time elsewhere, focus on our company, and spend time synthesizing the information instead of just pulling it.”

Using Leo Priorities meant that Rev1 could follow general publications like TechCrunch and still get hyper-focused information

Before Leo, the Rev1 team would also scan broad sources like TechCrunch or VentureBeat for pertinent articles. These publications cover a wide variety of industries beyond insurtech, so parsing through the information would take some time.

But by setting up Priorities for the specific topics they care about (for example: insurance innovation), Leo will place topically relevant articles on Rev1’s Priority tab. They can now continue to follow wide-reaching sources like TechCrunch with a keen eye for industry-specific intelligence.

Finding investment opportunities and partnerships through Feedly

Now that the Rev1 team doesn’t spend hours wading through open browser tabs and email chains full of links, they have more time to focus on the content of the news. With refined Feeds and sources, Rev1 can keep a much closer eye on who to invest in and which partnerships to pursue.

The smarter Leo gets, the more Rev1 can synthesize and share information. Matt’s excited about the possibilities: “We set the foundation for something that could be highly-efficient and effective moving forward.”

We’re able to stay up to date with the latest trends. We have more actionable, up-to-date information as a result. We’ve saved time because of the quality of information that Leo has prioritized for us.”

Matt Chimes, Director of Rev1 Ventures

Streamline your industry research workflow

Keep up with funding events, startup trends, and innovations in your industry — without the overwhelm.

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How feedly Changed My Career as an Art Curator

You, our users, use feedly for such a wide range of jobs. Today we’d like to showcase a member of the feedly community who uses it as a curator of digital art, a burgeoning sector. Ryan Cowdrey, of the young startup 23VIVI.com, shows us how you can use feedly to leverage content as an art curator. He provides a guest post for us today.

My name is Ryan Cowdrey and I’m the Director of Curation at 23VIVI.com, an online marketplace that offers rare and limited edition digital art. For your enjoyment, I pose the question:

“With so much digital media content at one’s fingertips at all times, how does a creative individual discover the latest trends amongst all the noise out there?”

Being an art curator in the digital age requires strategic tools for effectively treading through the massive amount of content that we can access. Curators are relying more and more on internet sources to get content updates that they need on a daily basis. (Blouin ArtInfo, ArtNet News, Design Collector, Fubiz, BOMB Magazine, Colossal, to name a few.)

Not to mention that if you curate digital art exclusively, you are now relying solely on internet sources to get your art fix. The tools that one uses to augment their curation efforts will set them apart from the rest.

As a digital art curator at 23VIVI.com, I follow upwards of 30 big-time art magazines to stay up to date on art creation and news. After implementing feedly into my daily routine, I can now consume double the amount of content in less time.

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Pre-feedly, I was literally using an Excel spreadsheet to keep track of all the magazines that I was visiting weekly. I would record what site I was visiting, the day I last checked it, and the title of the last article, so I could pick up where I left off. Sound like a hassle? IT WAS!!!

Screen Shot 2016-03-28 at 5.38.34 PM

After being introduced to feedly, I honestly lost 10 pounds of stress. It was by far the easiest, most effective tool I use to augment my career. Not only do I follow those same magazines that I was already subscribing to, but I was exposed to countless other publications that feedly offers in my space… and now they are all in one place. Along with that, I did away with the email subscriptions, which were immensely cluttering my workflow. Not to mention, I don’t risk ever missing a single article or post, which is imperative to my profession.

The typical curator goes to school to study Art History and might apprentice under a known curator until they have the skills to put on their own exhibitions.

We are in a new era of digital art, though, that doesn’t require all the technical training. One has an Art History degree at their fingertips at most libraries. Many big-name curators can be followed on social media, where you can get a feel for their curation efforts.

So, it ultimately comes down to getting your hands on lots of content, so that you can begin noticing trends, formulating hypotheses, and putting together thought-provoking collections.

On my path to becoming a “curatorial expert,” I’m relying on feedly to feed my content needs—much like Indiana Jones relied on his whip—haha! To avoid limiting my hunger for creative ideas, I use feedly’s Collection feature to break up my content and feed into various categories: Photography, Physical Design, Graphic Design, Art News, Pop-Culture, and Visual Art. This allows me to not only keep things organized but also easily pull influences from various art mediums.

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Because I swim through so much content on a daily basis, it is very easy to get lost in the immensity. To augment this problem I use the tag and “save for later” features to create collections of art that work well together. I can easily communicate with my team what my thoughts are on our newest curated collection and show what influences me.

With feedly, anyone with an aptitude for creativity, noticing patterns, and expressing their thoughts through creation can become a digital art curator.

Contributed by Ryan Cowdrey, Director of Curation at 23VIVI.com

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Learn something new with 6 useful Shared Collections

We built our new feature, Shared Collections, with the idea that content becomes even more powerful when you are able to share it with others. The popular saying about teaching a man to fish is true: When you show your work newsfeed to others, you empower others to grow as well.

We’ve seen so many inspiring Shared Collections over the past few weeks, and we wanted to highlight some of our favorites. Gain an expert perspective by following what these professionals consume regularly.

(Have your own expertise? Make your own Shared Collection with a feedly Pro account and post the URL in the comments. We’ll choose one to win feedly Pro for life.)

Get your own Shared Collection

01. Become a better TV Writer

Dane Anderson, a TV writer in Los Angeles, uses his feedly to keep up on entertainment industry trades and other film and television news sources. He curates a couple of collections at the bottom of his feed to research projects he’s working on. Check out Dane Shared Collections on TV + Movies, Crime + Forensics, and Security Science Shared Collections (Can you tell what he must be writing?).

http://feedly.com/dane

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02. Become a better creative influencer

Santa Monica creative director Lee Schneider of Red Cup Agency uses his feedly to stay on top of design topics and follow specific news beats. Check out his collection on influence to see resources on how to spread ideas.

http://feedly.com/redcupagency

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03. Become an expert on the latest in education technology

Ted Curran is an Oakland-based instructional technologist at Pearson Education’s Emerging Models division. His goal is to empower students and teachers to improving teaching through technology. Check out his Shared Collection to read the very latest in edtech.

https://feedly.com/tedcurran

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03. Become versed in brand identity

Graham Smith is a designer in East Sussex, England, who focuses on logo and brand identity. He caters to a large crowd of 46.1k followers on his Twitter. If you follow him and are thirsty for more, get deep into the nuances of typography and follow Graham’s Shared Collection for a curated list of great resources.

https://feedly.com/thelogosmith

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05.  Become informed about marine biology

About 71 percent of the world is water, and you can plunge into the deep blue with Madrid-based marine biologist Gipsy Jules’s collections on Climate Environment, Green Tech, and Science.

http://feedly.com/gipsyjules

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06. Become a better salesperson

Interested in improving your sales skill set? DocSend is a company that helps sales teams understand what happens after they hit send. But sales is not only about the tools, but the way you use them. The company has curated a list of great resources to help people get better at sales.

http://feedly.com/docsend

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We hope you enjoy these Shared Collections! If there are other Shared Collections you love, please leave them in the comments—or add your own for a chance to win feedly Pro for life.

Start a Shared Collection

What feeds them? Michael L. Martin Jr., fantasy author


Michael L. Martin Jr.

First of all, could you introduce yourself?
My name is Michael L. Martin Jr. and I’m an author of fantasy. Currently, I’m writing a fantasy series called The Darker Side of Light Saga. The first book of that series is titled Burn in Hades. It is about a deceased man on a quest across the underworld in search of a river that will erase the terrible memories of his past (more info on mlmjr.com).

How does feedly help you get inspired?
I use Feedly for inspiration. As a storyteller, paying attention to the world around me is one way to invite stories to find me, and subscribing to feeds is a great tool to stimulate ideas. Inspiration doesn’t always come to us. Which is why I expose myself to as many different things as I can, feeding my subconscious. All the content I absorb is locked away and stored somewhere in the archives of my mind and referred to when I need it.

Inspiration can come in a variety of forms and my eclectic set of subscriptions reflects that. Music blogs, design blogs, photography, filmmaking, fashion, technology–I’m a devourer of stuff. I subscribe to 460 sources in 26 categories (and growing). My eyes are always open for films, images and words that excite my creativity.

I usually start my feedly inspiration sessions with the “Today” section. The featured articles are like the front page of a newspaper. Remember those? Yeah, me neither. (I’m kidding!). I scan through the Today section and “mark as read” articles I’m not interested in, reading a few of the intriguing ones as I go along, saving others for later. After I browse through the featured articles in Today, I tend to choose categories at random. Whatever I’m feeling in the moment, I’ll just go with it.

What are your 5 top tips to help other people getting inspired from such a wide range of topics?

  • Follow a lot of feeds on a lot of various topics and include topics you had no previous knowledge of.

  • Ignore the unread count. Never feel like you’ve missed anything because there’s always a shiny new something waiting to inspire!

  • Every time you open feedly, mark as read all the articles older than one day.

  • Use save for later as an “article limbo” for those times when you’re uncertain whether or not you want to archive an article, or if an article doesn’t clearly fall into a specific category. But don’t archive anything in there.

  • Tag articles you want to archive and do so as soon as possible. I hate going back to organize a bunch of stuff, so I try to immediately tag things I want to refer back to later. For example, here are two good tags I use:

    • Words of Wisdom – Sometimes I come across a post that speaks to me in a way that sparks a new way of seeing something or reinforces my personal philosophy in a profound way. Stuff like that goes in this tag.

    • Watch Later – I subscribe to a lot of feeds of filmmakers. It would be impossible to watch everything they publish. And even when it comes to the films I want to watch, there are just too many to watch in one sitting. So, I have a “Watch Later” tag. As new videos appear in my feed, I scan through them, picking out the ones that strike me as interesting, and tagging them. Sometimes I may watch one or two in that moment but the rest get tagged for later viewing. And I remove the tag from watched videos.

 

What would be some great feeds to subscribe to to start an inspiring feedly?

Some great categories to start with:

Apps & Co.
Feedly’s blog – Subscribe
Google’s Official blog – Subscribe
Evernote – Subscribe
Dropbox – Subscribe

Geeky
io9 – Subscribe
Red Letter Media – Subscribe
MAKE – Subscribe
Geeks Are Sexy – Subscribe
How-to-Geek – Subscribe

Thinkers
kottke – Subscribe
Ill Doctrine – Subscribe
Freakonomics – Subscribe
Tweetage Wasteland – Subscribe
Co.Exist – Subscribe

Philosophy
Talking Philosophy – Subscribe
PEA Soup – Subscribe
Leiter Reports – Subscribe

Science
Bad Astronomy – Subscribe
Seriously Science? – Subscribe
Universe Today – Subscribe
Scientific American – Subscribe
National Geographic News – Subscribe

Art & Visuals
FFFFOUND! – Subscribe
500px – Subscribe
BOOOOOOOM! – Subscribe
Colossal – Subscribe
Fonts In Use – Subscribe

Interesting
Boing Boing – Subscribe
Likecool – Subscribe
The Curious Brain – Subscribe
Co.Create – Subscribe
ANIMAL – Subscribe
Flavorwire – Subscribe
Fubiz – Subscribe

Filmmakers

Red Giant Subscribe
The visual effects team behind the clever science fiction short-films Plot Device, Order Up, and the hilarious Form 17.

Vimeo Staff PicksSubscribe
The majority of the filmmaker feeds I subscribe to were introduced to me by Vimeo’s very own staff. A must follow feed for video nerds like me.

Daniel AblinSubscribe
Daniel Ablin is a french film director behind the poetic science fiction short-film series “•363” (Check out Episode 1 and Episode 2).

 

What feeds them? Daniel DiPiazza, Writer

Daniel Di Piazza
What is your passion?

I am a digital entrepreneur and the founder of Rich20Something, where I teach young people how to break out of the boring 9-5 and create income doing what things they love. I have a passion for productivity and I use writing as a medium. I am a freelance writer for various blogs and journals and a writer at Huffington Post. You can follow me on @Rich20Something.

What do you use feedly for?

As a writer, I have to read in order to write great posts. I use feedly as part of a 90 minute reading session in the morning to inspire and inform my writing. I start by reading my “Blogs to comment on” category where I have listed all the blogs I want to be active on. My goal there is to leave comments on as many articles as possible — that’s an important aspect of establishing my presence and giving back to the community. When it’s time to write an article for my Huffington column, another site or my personal blog, I scan through the “Things I want to teach” category where I’ve developed a customized list of blogs and sites about marketing, persuasion, freelancing and negotiation. After an idea is sparked, I head over to my Omnifocus app on my desktop to jot notes down. I don’t always use the notes right away, but they serve as a pool of ideas to pull from later. With this method, I never have “writer’s block”.

Do you have any tips you would like to share with the feedly community?

Create a category that reflects personal or professional goals. In my case, I want to be really active in my space. So I have created a category called “Blogs to comment on” with all the relevant blogs. Every time I go in this category my goal is to leave as much valuable feedback as I can and build relationships with other authors and readers.

Try this segmentation strategy out for yourself.

For instance, if you are about to get married, try creating a “Ideas for wedding” category. Alternately, if you want to work on making your garden more beautiful create a category called “Tips on gardening”. Then use the categories you’ve made to systematically parse information that you’re looking for.

The biggest benefit of this method is that it is much easier to focus on the topic at hand when all the information is pre-selected for you. If you’re anything like me, it’s very easy for you to start reading a business article and end up looking at cat memes. Short circuit that tendency before it happens!

What are your favorite feeds?

I Will Teach You To Be Rich  Subscribe
Ramit Sethi’s blog on finance and negotiation

Study Hacks – Subscribe
Cal Newport’s blog on study hacks and performance

Scott H. Young – Subscribe
Scott Young’s blog on learning methodology

Social Triggers Subscribe
Derek Halpern’s blog on persuasion and negotiation

James Clear – Subscribe
James Clear’s blog on personal performance and habit creation

James AltucherSubscribe
James Altucher’s blog on….everything

Seth GodinSubscribe
Seth Godin’s blog on marketing and being amazing

If you too want to share to the feedly community how you feed your mind please reach out to Arthur at arthur@feedly.com

What feeds them? Tina Roth Eisenberg (aka Swissmiss), blogger and designer.

Swissmiss

Who are you and what is your blog about?

My name is Tina Roth Eisenberg but most people call me Swissmiss, which is the name of my design blog and my Twitter handle. My blog started out of the desire of wanting to create a personal visual archive of all the inspiring and helpful things I would find on my daily internet adventures. This was in 2005, in the days before Tumblr and Pinterest, where visual blogging wasn’t established yet. On my site you can find anything from beautifully designed furniture, to art, to kids toys, to quotes that inspire or videos that made me laugh. If I find something particularly beautiful, practical or inspiring, chances are I want to share it with my readers.

But my blog is just a small portion of what I do. After arriving in NYC in 1999 I worked in various prominent design firms to then start my own graphic design studio in 2006. In 2010 I decided to take a client sabbatical to focus on my various (fulfilling) side projects. This hiatus has since been extended indefinitely and I now run four businesses out of DUMBO, Brooklyn. With the help of my amazing team, I run a collaborative workspace called Studiomates, organize a global, monthly lecture series called CreativeMornings, I am the inventor of the to-do app TeuxDeux and just recently changed the world of temporary tattoos with my latest project Tattly.

What do you use feedly for?

I follow a rather large (unhealthy?) amount of websites. Feedly helps me feel organized and save time when sifting through hundreds and hundreds of posts every day. Feedly makes this process not only effective but also a true visual pleasure. I am a web designer by trade, with a minimal Swiss aesthetic, and I can wholeheartedly say that no other service comes close to Feedly’s high visual standards. I especially love to use the Cards view on my desktop to see what peeks my interest, and I ‘save’ the ones that I plan to then share on my blog.

Do you have any tips you would like to share with the feedly community?

If you add too many sites to your feedly you can get really quickly overwhelmed. The solution I found is that I try to a) organize my feeds meticulously and b) delete a feed if it is lacking in quality posts. Also, I created a category called “Testrun” where I organize feeds I just discovered. After having read them for a couple of days I decide if I should remove them or if I should add them to one of my main feedly categories.

What are your 5 favorite feeds?

Brain Pickings — Subscribe
Organized Wonder — Subscribe
Michael Galpert — Subscribe
iGNANT — Subscribe
But does it float — Subscribe

If you too want to share to the feedly community how you feed your mind please reach out to Arthur at arthur@feedly.com